Social media is a fantastic way for any business to reach both existing customers and prospective ones. With billions of users across several platforms, social media is crucial to your online marketing efforts’ success.

Here, we will look at the top social media platforms that are must-have marketing channels for every business and why they are.

1. Facebook

Facebook rightly tops the list. It is the biggest social media platform with more than 2 billion monthly active users, with about 1.8 billion visiting daily.

With this size, you would agree that almost everybody in your customer base has a Facebook account. This makes Facebook a very critical social media platform for your business’ online marketing.

However, there is a catch. There are more than 90 million small businesses on Facebook, so you already have yourself stiff competition. This means you have to use certain tools to provide different and better services to your customers and prospects.

Thankfully, several untapped tools can give you a significant advantage over the competition.

One of these tools is the FB auto liker. Facebook likes can be instrumental in reaching the millions of potential customers waiting for you, but the likes are not easy to come by.

An FB auto liker tool can substantially increase the likes on your posts and page instantly. With this tool, you can massively boost your business reach because the Facebook algorithm rewards users who have high likes even through auto likes.

Another tool that can positively impact your business’ online marketing efforts on social media is a Messenger chatbot.

A Facebook Messenger chatbot can answer customer questions, sell products, and increase your engagements without the need for supervision.

It keeps you available 24/7, meaning your business remains easily accessible to your customers any time of the day.

Facebook offers many opportunities for your business, and it is an important social media platform for your online marketing.

2. YouTube

YouTube is almost as big as Facebook, with over 2 billion monthly active users. It is the most used video-based social media platform and plays a crucial part in your online marketing.

In recent years, the demand for visual content has increased. Videos are one of the most shared contents on social media, meaning your business has to take it important.

You can create sales and marketing videos, educative videos, and many others for your customers on YouTube.

However, beyond creating a video, you must do it well, especially the video quality and audio.

Users may forgive a poor quality video, but no one will sit around watching a video with unclear audio that sounds like it was made in a cave. This is why you need special tools that can give your video supreme audio and voice.

A text to voice tool, for instance, can help you create a compelling voice that will keep your customers glued to the screens for the entirety of the video.

Some text-to-speech software tools have AI that ensures the output sounds human-like. With pauses, breathing sounds, and intonations, you can convert text to voice for your YouTube videos and boost conversions.

3. Twitter

Twitter has more than 350 million monthly active users and counting, making it a viable social media platform for marketing your business.

Although it may not have the same reach as Facebook, it is certainly very accessible by most, and you should direct some of your marketing efforts there.

In fact, when it comes to increasing brand awareness, Twitter is one of the best platforms to use.

As it is one of the most preferred networks by some social media users, it makes sense to market on the platform, considering an ample percentage of your customers love it there.

4. Instagram

With over 1 billion monthly active users, Instagram also represents a powerful social media marketing platform for your business.

On average, Instagram users spend almost an hour daily on the platform, meaning you have humongous possibilities of reaching many people.

If images and videos best describe your business, Instagram might be the most important channel to use.

Also, if your target audience is the youth, this is an ideal social media platform. This is because the majority of Instagram users are under 25 years old.

It is also very popular in urban areas, so you should consider this platform if you find yourself in such a locale.

There are a handful of social media platforms that can be crucial to your online marketing efforts. You can use any or all of the above, but ensure you are mindful of your audience before choosing.