The Arizona Cardinals and Cox Business announced a multi-year, multi-million-dollar partnership that makes Cox the exclusive technology solutions provider for both the team and University of Phoenix Stadium. The partnership is an extension and expansion of the existing relationship between the two organizations originally forged in 2006.

“Cox has a reputation as an industry-leading provider of technology products and solutions that is well-known and well-deserved,” said Cardinals President Michael Bidwill. “Through this partnership, Cox will provide a broad range of services and products that will not only deliver the best possible stadium experience for Cardinals fans, but also enhance the organization’s technological capabilities on a daily basis.”

“We are thrilled to expand our partnership with the Arizona Cardinals and University of Phoenix Stadium,” said Ed Aaronson, Vice President for Cox Business Arizona. “It has been a privilege to deliver technology services to the team and the stadium for more than a decade. This expansion of our relationship will further enhance our ability to partner with the Cardinals to deliver the premier fan experience.” 

The partnership features Cox’s technology product integration throughout University of Phoenix Stadium and the Cards’ training complex, as well as a number of promotional, marketing, fan activation and community relations initiatives.

As part of the deal, Cox and the Cardinals will offer a unique virtual reality interactive experience similar to what the Cardinals players and coaches use as a training tool. As part of the virtual reality system, Cardinals fans can experience what it feels like to be on the field practicing with the team, standing on the field during pre-game player introductions, or participating in the coin toss before kickoff. The virtual reality experience is free for fans and will be located on the stadium’s upper concourse (Fifth Quarter Deck) during Cardinals home games.

These services include telecommunications and internet services, cable television, video transmission services, WiFi, and network infrastructure. Cox Business will also provide technical support to the team for all major events, and ensure the stadium’s technology operates seamlessly.

Equipped with state-of-the-art technology and WiFi, University of Phoenix Stadium is one of the top venues in sports and has set the standard in multi-purpose stadiums worldwide. The stadium is home to the Arizona Cardinals and the annual Fiesta Bowl, numerous international soccer events and major concerts, and has also played host to many large-scale events including Super Bowl XLII and Super Bowl XLIX, the NFL Pro Bowl, three BCS/CFP College Football Championships, and most recently, the 2017 NCAA Final Four.