Arizona Athletic Grounds (AAG), one of the largest sports and entertainment complexes in North America, announced today a Founding Partnership with PepsiCo, naming the company and its product portfolio the official soft drink partner of Arizona Athletic Grounds. This seven-year deal carries a multimillion-dollar value through the length of the contract.
MORE NEWS: 5 biggest Metro Phoenix commercial real estate deals from August
“Partnering with PepsiCo, the iconic brand known around the world, will help to further enhance the athlete and fan experience at AAG,” said Mike Burke, CEO of Arizona Athletic Grounds. “PepsiCo matches our focus on excellence and growth, and we’re excited to bring our brands together in a way that improves the youth sports landscape. This investment by PepsiCo also allows us to keep prices for our world-class amenities competitive.”
Under the partnership, a broad lineup of beverages from PepsiCo and its allied brand partners — including Gatorade®, Pepsi®, Mountain Dew®, Starry®, Aquafina®, LIFEWTR®, Starbucks®, Celsius, Alani Nu® and Rockstar® Energy — will be served across the 275-acre campus, spanning concessions, the three fieldhouses, the sports bar, the food court, the performance center and all outdoor competition venues. The agreement also delivers signage, digital and IPTV inventory, and year-round activation rights at AAG’s marquee tournaments and events.
AAG welcomed nearly 3 million visitors in 2025 and 1.8 million so far in 2026 (up another 6%). The campus has hosted numerous national events including serving as a 2026 FIFA World Cup Base Camp for the Türkiye Men’s National Soccer Team, the PPA Tour, MLS NEXT, Tribe Basketball, Major League Pickleball, Nike EYBL, USA Basketball, and Special Olympics Arizona. Partnering with PepsiCo allows AAG to further improve its world-class facilities while continuing to keep prices reasonable and attract top national events.
“Sports have a way of bringing people together, and Arizona Athletic Grounds is the destination for athletes, families and fans to experience this together all year-round,” said Shay Hobby, Senior Vice President, West Region, PepsiCo Beverages U.S. “PepsiCo is thrilled to partner with AAG and deliver the strength of our beverage portfolio to a campus that attracts major athletes from across the country. Our brands are proud to play a role in enhancing the AAG experience for athletes and fans, and to support its continued growth.”
