The Fiesta Bowl, one of the bowls that is part of the new College Football Playoff rotation, has a new title sponsor, according to ESPN.com’s Brett McMurphy.
Electronics giant Vizio will sponsor the Fiesta Bowl. Vizio had sponsored the Rose Bowl for the previous four seasons.
For the past 18 years, Tostitos had sponsored the Fiesta Bowl, played at University of Phoenix Stadium in Glendale, ending one of the longest sponsorships in college football.
Starting this season, a four-team playoff that will help determine the national champion replaces the Bowl Championship Series, which had been in effect since 1998.
Title sponsorship deals in the old Bowl Championship paid in the $15-20 million range, whereas the College Football Playoff title sponsorships could be as worth as $25 million a year, according to published reports.
The selection committee for the College Football Playoff will announce the pairings for each bowl on Dec. 7. The committee’s first Top 25 rankings will be released Tuesday night.
The Fiesta Bowl’s turn to host a semifinal game will be Dec. 31, 2016. The other semifinal game that year will be the Peach Bowl in Atlanta.
This season, the semifinals will be held at the Rose Bowl presented by Northwestern Mutual in Pasadena, Calif. and the Sugar Bowl in New Orleans on Jan. 1. The national championship will be Jan. 12 at AT&T Stadium.
