The NFL announced today that the Super Bowl is coming back to Arizona in 2023. This will be the fourth Super Bowl held in Greater Phoenix (1996, 2008, 2015).
This decision comes after months of hard work by the Arizona Cardinals, owner Michael Bidwill and the local visitor industry to meet the bid requirements from the NFL to host the big game. More than 140 hotels committed rooms, bringing our total room block to 22,225 – the highest amount ever committed for any mega event. In total, three million square feet of meeting and exhibit space were placed on hold by the hotels and the Phoenix Convention Center for this bid. In addition, 150 local venues offered their space for additional events and NFL-related gatherings. All involved were required to hold three weekends for potential date options.
“The entire hospitality community in Greater Phoenix came together to support Michael and the Cardinals to make this happen,” said Steve Moore, president and CEO of Visit Phoenix. “February is the heart of our high season, but our industry understands how impactful the Super Bowl is for the community and our economy.”
Super Bowl XLIX in 2015 generated $719 million in total economic impact for Greater Phoenix, according to the Seidman Research Institute of the W.P. Carey School of Business at Arizona State University. Direct spending reached $295 million. More than one million people visited downtown Phoenix during the week of the game. Phoenix Sky Harbor International Airport and the light rail both experienced record days.