JDA tees up sponsorship of PGA star Jon Rahm
JDA Software Inc., has landed in the world of professional golf, announcing a new sponsorship with global golf star Jon Rahm. In just over two years as a professional, Rahm has taken the golf world by storm, amassing six career wins, two top-five finishes in Major Championships, and been ranked as high as second in the Official World Golf Rankings. Rahm is presently the No. 6 ranked player in the world.
As part of partnership, Rahm will serve as brand ambassador for JDA. Rahm will wear the JDA logo on the chest of his golf shirt at PGA events beginning today at the Waste Management Phoenix Open. Rahm will also make a number of appearances on behalf of the JDA brand and take part in various marketing and social media campaigns to promote the partnership.
The partnership between Rahm and JDA is unique because of several synergies between the two. JDA’s global headquarters is in Scottsdale, where Rahm currently lives and where he starred as a collegiate player at nearby Arizona State University, including a record sixty-weeks as the top amateur in the world.
JDA has enjoyed an over 30-year longevity in Arizona and is the largest software company headquartered in the state, employing nearly 400 Arizonians and more than 4,600 associates worldwide. JDA is the universally recognized leader supply chain software and artificial intelligence, serving 4,000+ global customers including 75 of the world’s Top 100 Retailers and 77 of the top consumer goods companies. Rahm’s roster of corporate sponsors includes highly-valued JDA customers adidas, Mercedes-Benz and TaylorMade, along with Bighorn Golf Club, and Rolex. Additionally, the 24-year-old Rahm hails originally from Spain, where JDA has offices and significant business operations.
“We are thrilled to welcome Jon as a brand ambassador to JDA. He is a clear reflection of a number of our core values including being relentless and delivering results – and he couldn’t be a better fit to extend our brand,” said Kevin Iaquinto, chief marketing officer, JDA. “His track record in just two years on both the PGA TOUR and European Tour is very impressive and his dedication to his sport is unmatched – aligning well with our relentless obsession to deliver results and value to our customers worldwide.”
“JDA is a transformational company with an incredible roster of customers around the world and given our shared roots in both Arizona and Spain, we are a great match,” said Rahm. “I’m thrilled about this great new partnership and look forward to working together with everyone at JDA to help expand its fantastic brand.”