Today, the Phoenix Mercury entered into an exclusive, multi-year marquee partnership with Casino Arizona and Talking Stick Resort that includes branding on the Mercury’s home and away jerseys. The new agreement also designates Casino Arizona and Talking Stick Resort as the presenting sponsor of the Phoenix Mercury.
The partnership was announced this morning by Mercury President Jason Rowley, Mercury VP Ann Meyers Drysdale and Casino Arizona’s Senior Director of Marketing Peter Arceo, during a press conference inside the Casino Arizona Pavilion at US Airways Center.
Highlighting the partnership is the appearance of the Casino Arizona and Talking Stick Resort logo across the front of the Phoenix Mercury home and away jerseys, as well as on the team’s warm-ups. With the deal, the Mercury remains one of five WNBA teams with a corporate-branded jersey, after becoming the first team in WNBA history to sign a marquee partnership in 2009.
“The Phoenix Mercury is thrilled to announce our new marquee sponsorship with Casino Arizona and Talking Stick Resort,” said Mercury President, Jason Rowley. “Having served as the presenting partner for the Mercury’s 2007 WNBA Championship run, Casino Arizona has been a loyal supporter of women’s basketball and we are excited to take that collaboration to an unprecedented level.”
Casino Arizona and Talking Stick Resort’s logo will also be featured on the Phoenix Mercury’s home court at US Airways Center, and incorporated into the team’s official logo. Images of the court and logo are attached. The new co-branded logo will appear on Mercury tickets and other collateral.
“The partnership between Casino Arizona and the Phoenix Mercury is truly an obvious fit,” said Peter Arceo, Senior Director of Marketing for Casino Arizona. “We both provide the ultimate entertainment in our respective fields. We are proud to be a part of all the excitement the Mercury will bring this season and beyond.”
In addition to marquee placement on player jerseys and on-court logo recognition, Casino Arizona and Talking Stick Resort will receive brand exposure on the team’s website, in-arena signage and throughout various in-game promotions. During each Friday and Saturday home game, one lucky Mercury fan will compete in the Casino Arizona Lucky 7’s Shootout for the opportunity to win up to $77,777.
