One of the pillars of sales is “know your audience.” And if you’re using golf as a tool to increase your chances of making a sale, you had better know what kind of golfer you’re selling. Each golf course brings different pros and cons and each golf course fits a potential client’s golf game better than others. The trick is to know their game. Jonathan Crist, an associate at Communication Links, offers some suggestions that could help you seal the deal:
• “Papago Golf Course for the novice golfer who enjoys being out on the course, but isn’t concerned with his game,” Crist offers. “Many holes are close together, which means you can play errant tee shots from the benign desert or other fairways instead of searching for lost balls all day.”
• “Grayhawk Golf Club for the average golfer who loves a good time,” Crist says. “Great hang after the round. Not many golf courses have restaurants that serve dinner. Grayhawk has two.”
• “We-Ko-Pa Golf Club for the scratch golfer who values the game and plays frequently,” Crist offers. “Two of the best courses in the state will challenge the good player. No homes to distract you from your golf game or your sales goals.”
