Black Pearl Mail, the provider that transforms email into a smart digital marketing tool, announced they have finalized the move of their headquarters from Wellington, New Zealand to Scottsdale, Arizona. Black Pearl is hiring and expanding in the Valley while also growing their R&D hub in Wellington, New Zealand. The company is backed by the venture capital fund AZ Crown, who has worked alongside Black Pearl Mail to assemble a seasoned leadership team. Most recently, the company welcomed aboard Cherryl Pressley as Chief Executive Officer and Corey Frank as Chief Revenue Officer.
“Black Pearl Mail is not just another email platform; it’s a powerful marketing analytics technology that transforms email from simply a ‘dumb’ tool with minimal actionable data insights into a ‘smart’ hub that delivers optimal experiences for an organization’s customers,” says Tim Crown, principal of AZ Crown Investments & Chairman of the Board of Black Pearl Mail. “This technology helps customers maximize email use as a digital marketing channel, something they use every day but hasn’t historically yielded much in the way of marketing results. I’m also extremely pleased about the additions of our CEO and CRO to our executive team, and am eager to see just how far we go from here.”
Black Pearl’s new CEO Pressley comes from a strong leadership background, having spent the last 14 years at Microsoft in various senior leadership roles. Her most recent role was leading strategy and sales for Microsoft’s global distribution partner network. Frank, the company’s new CRO, is known for co-founding KnowledgeNet, which was acquired by Thomson Reuters, as well as co-founding two other venture-funded tech companies in the valley, The 41st Parameter (acquired by Experian) and StormWind Studios. The Black Pearl Mail executive team also currently includes Black Pearl founder Nick Lisette, now in his new role as Director & CTO, and Tim Crown as Chairman of the Board.
“Our founder, Nick Lissette set an aspirational vision when he created Black Pearl Mail, and now we’re perfectly positioned to realize that vision,” says Cherryl Pressley, CEO of Black Pearl Mail. “The move of our headquarters to Scottsdale has opened up numerous possibilities for the company and allowed us to work with wonderful partners such as AZ Crown. While my role as CEO is new, I’ve served on the board of Black Pearl Mail for the past 18 months and I’ve been extremely impressed with the product and company potential. We now have the key players in place and I’m confident great things are to come.”
