International Cruise & Excursions, Inc. (ICE), one of the world’s top providers of travel and lifestyle-focused membership, rewards and loyalty programs, today announced that it is increasing its portfolio of travel and lifestyle products in Mexico, a move that underscores the company’s strategic commitment to supporting and developing this important market.

“Recent data shows that Mexico’s ever-growing middle and upper income consumer sectors are interested in buying greater amounts of travel, leisure and lifestyle experiences,” said John Rowley, President and CEO, ICE. “ICE is truly excited to build-out its portfolio to include more tailored offerings in Mexico.”

To drive this effort and manage the new suite of offerings, ICE has appointed Gabriela Gonzalez as its Managing Director in Mexico, a newly created position. Based in the company’s Mexico City office, Ms. Gonzalez will focus on identifying and building new member-based programs tailored to Mexican Nationals. Prior to joining ICE, Ms. Gonzalez worked in the travel, lifestyle and financial sectors for over 20 years in Mexico and Central America, overseeing business development, product awareness and marketing strategies for top tier brands such as Royal Caribbean and American Express. Ms. Gonzalez will work closely with ICE’s current resort and travel partners in Mexico to develop offerings that are relevant to the shopping patterns of this consumer.

“I am thrilled to join ICE and spearhead the development of their products and services for the Mexican market,” said Gabriela Gonzalez, now Managing Director for ICE in Mexico. “The innovation and leadership that ICE has in the travel and leisure industries is unparalleled, and I look forward to leveraging that expertise and innovation to offer our community travel and lifestyle experiences at great value.”

“Gabriela knows the discerning tastes of consumers throughout Mexico, an increasingly important and influential demographic,” said Rowley. “As ICE expands its presence and offerings in Mexico, we will see not only tailored travel and lifestyle experiences, but a solid range of exciting new job opportunities at various levels, from administrative to executive. Gabriela’s deep connections in both travel and the banking industry will be instrumental in business partnering with the entire ICE enterprise to work cross-functionally to drive and execute our growth and commitment in the LATAM region.”