As a central location on any website, the homepage needs to make a powerful impression on every visitor. Most brands are looking to generate as much traffic as possible to their website and keep them engaged and more likely to return. This calls for a good homepage design that makes an impact by utilizing every design method that is available and relevant and represents the business in the best possible way.
State Your Business
First of all, you need to be clear about who you are and what value your business provides. This information needs to be conveyed clearly and immediately, so visitors will be assured they are in the right place. In the fast-moving age of the internet, potential customers need this information within seconds, or they will lose interest and search elsewhere.
Speak to Your Target Audience
It is not enough to decorate your homepage with positive generalizations that paint your brand in the best possible light. You need to engage the visitors you are most interested in and help them understand your values, mission, and unique selling proposition (USP). This means being narrow in your focus and delivering a message that is specific, targeted, and effective.
Incredible User Experience
In the world of web design, user experience (UX) is an essential tool for attracting and impressing visitors, reducing the bounce rate, and increasing return visits. When websites are clear and easy to understand and navigate, the user experience is improved, and potential customers will associate this with the products or services offered. UX should always be a prime consideration and especially for businesses that offer web and data-driven services.
In a similar way that UX impacts the overall impression of a brand, the visual design of a website conveys an important message that will be associated with the brand. Colors, fonts, use of imagery, lines, and whitespace all affect visitors differently in terms of mood, tone, and atmosphere, so the artwork should be carefully considered.
The Right Amount of Calls to Action
All websites are looking for conversions, whereby the visitors take an action that could include signing up to the website or a newsletter. This will involve them further and move them down the sales funnel. CTAs may not result in an immediate sale, but potential customers will be closer to doing so in the future. CTAs must be logically placed between content as buttons, such as ‘Learn More,’ ‘Free Trial,’ or ‘Sign Up.’
Now users are spending much more time on mobile devices, so all websites must be completely mobile-optimized. Users are more than likely to visit the website from a mobile device so they need to be attractive and easily navigable across all platforms. Developing a mobile app may be the next phase of the marketing plan.
The world is in a continual state of change, so that means your website also needs to be constantly updated. Rather than static pages that will only be valid for the time they were created, your web content can be dynamic and interactive. In this way, your homepage can be directly responsive to your target audience’s changing problems, needs, and queries.
The perfect homepage should only include what is absolutely necessary for the customer and they need to be a compelling, clear, and functional representation of the brand. With a well-designed and organized homepage, it is easier for linking web pages to follow a logical pattern.