July 7, 2022

Melissa King

Why your brand should consider selling T-shirts

Whether you’re a start-up or a successful entrepreneur, you should have a reasonable understanding of how marketing has the power to make or break your brand. To run a successful business in today’s economy, it’s imperative to have a fool proof marketing strategy in place so that your company grows and reaches the highest potential for ROI through promoting its brand, products, or services.

Provided that you have a successful marketing team, they should constantly look for new ways to market your brand. But, when you’re vying with competitors, it can be challenging to devise innovative, new marketing opportunities – a strain that your team undoubtedly feels at times. However, you’d be hard-pressed to find a more effective marketing solution than a t-shirt. 

Besides being an item exclusive to those in the fashion industry, t-shirt marketing can also be helpful for brands, companies, and organizations of all kinds. Unlike other forms of marketing, a t-shirt travels as far as the wearer, allowing your brand to repeatedly reach new audiences in new locations. Striking, impactful, high-quality, fast t-shirt printing is a failproof marketing method for businesses looking for new ways to establish their brand. Below we list several reasons why your brand should consider selling t-shirts (if you don’t already!).

Turn Your Customers Into Walking Advertisements

Next to word of mouth, visual marketing is one of the most powerful tools brands can use to attract new customers. 92% of consumers globally said they’d trust word-of-mouth marketing and referrals from friends or family members above all other forms of marketing. Therefore, seeing family and friends showcasing a branded t-shirt would pique their interests and make them much more likely to contact said brand if they provided a product or service they required.

Making the act of selling branded merchandise like t-shirts, hats, tote bags, and sweatshirts a worthwhile investment. One of the main advantages of selling branded t-shirts is that you can turn your customers into walking, talking advertisements. People wear t-shirts everywhere, whether they’re heading somewhere local or going out of town from the gym, grocery store, university, bar, restaurant, and many other places.

Provided that the t-shirts you produce are high-quality, eye-catching, and informative, your merchandise can serve as a conversation piece, helping spread the word about your brand and attract new customers. Don’t forget to include your company name, website, phone number, email address, and other relevant contact details so potential customers can reach out to you without speaking to the wearer.

T-Shirt Printing Is A Cost-Effective Way To Promote Your Brand

Another advantage of selling branded t-shirts is that they are a cost-effective way to promote your brand and spread a marketing campaign. T-shirts are a cost-effective solution that can be great for start-up companies. That’s because t-shirt printing is relatively cheap, fast, and easy to produce in bulk.

Plus, for those brands currently building a marketing campaign,  branded merchandise is essentially a walking, talking billboard – minus the expenses – which can promote your campaign while eating at a local restaurant, food shopping at the grocery store, lifting weights at the gym, working at the office, walking around on the street and much more.

Using cheap t-shirt printing enables brands to create branded merchandise without any limitations. Depending on which provider you approach, you can print any design on any color and kind of t-shirt you so desire without accumulating the exact costs of other marketing techniques. If you’d like a better idea of the costs of producing your own branded t-shirts, consider visiting boltprinting.com.

Bolt Printing provides high-quality custom printed or embroidered apparel and accessories for businesses of all kinds with a quick turnaround and affordable prices. Whether your brand is considering branded t-shirts, drawstring bags, tote bags, hats, etc., consider visiting their site to see how they could help you begin creating your own branded merchandise today.

Use Them In Giveaways Or As An Incentive To Make Purchases

Branded merchandise such as t-shirts, hats, bags, and other accessories is helpful as a part of giveaways or an incentive to purchase. Giveaways are not only fun and engaging for marketers and consumers, but they are cost-effective to plan, and, provided they are successful, can expand your brand’s social reach significantly.

Branded merchandise can be used in these giveaways to attract customers and advertise your brand simultaneously. On the other hand, you could use them in conjunction with deals and offer them at a discounted price or even free when a customer makes a qualifying purchase.

For instance, if a customer spends over a certain amount, as a reward, you could offer a t-shirt for free or heavily discounted. Initially, the customer may have only been looking to purchase one item. Still, by creating an incentive, you can encourage them to spend more to qualify for the gift – earning your brand more money and advertisement in turn.

Branded Merchandise Improves Your Brand’s Recognition

Another reason why your brand should start selling branded t-shirts is that they improve your brand’s recognition. By wearing a branded t-shirt, your customers can take a piece of your brand with them wherever they go and display your company logo, motif, message, and contact details for all to see.

So, naturally, if an individual sees a friend or family member repeatedly wearing the same shirt, they will recognize it quickly and associate your brand with their loved one. This improves the recognition of your brand, even if there are several other competitors within your area, since your merchandise will catch their eye often, and they’ll be reminded of your brand each time they see it.

The main reason for this is that t-shirts have a visual appeal, increasing the retention of a brand in an individual’s mind since our brains process visuals faster than text. In addition, if your t-shirt design is well thought out and has a catchy tag line, striking visuals, or a professionally designed logo, it will encourage people to wear it more, further increasing your brand’s recognition.

T-Shirts Last Longer Than Other Promotional Material

Unlike billboards that are taken down, newspapers that are discarded, or advertising slots on the T.V or radio that only last for a few seconds, t-shirts are designed for longevity. Once you have your custom t-shirts printed, these tees will stay until they become damaged or until the wearer discards them, which could be potentially years.

Unbeknownst to you, a piece of your brand could become someone’s favorite piece of clothing or a regular rotation in their wardrobe if the shirt design is eye-catching enough. This means that the wearer will carry your brand’s logo, motif, contact details, and message on their chest for a long time, even after all your other promotional material is long gone.

Branded Merchandise Makes Your Brand Appear More Reputable

Just about anybody can create a t-shirt; however, creating a high-quality, professionally designed t-shirt is another matter and something that you don’t see from amateur brands. Creating branded t-shirts and other merchandise is a great way to make your brand appear more reputable because if the t-shirt looks good, customers will expect the company to mirror this quality.