From encouraging open and honest feedback to preventing potential loss of money, here are 16 answers to the question, “Can you share the most important reasons all organizations should coach their employees?”

DEEPER DIVE: 5 tips to help prevent workplace burnout

  • Fosters a Culture of Open and Honest Feedback
  • Improves Leadership and Management Capabilities
  • Expands Business Opportunities
  • Increases Adaptability and Resilience
  • Betters Work-Life Balance
  • Strengthens Employee Brands
  • Cultivates a Growth Mindset 
  • Encourages Career Advancement
  • Creates a Healthy Work Environment
  • Bonds the Team Together
  • Solves Many Problems
  • Sparks Curiosity that Leads to Innovation
  • Helps Employee Performance and Satisfaction
  • Empowers Employees to Own their Growth
  • Aligns the Team With Company Goals
  • Prevents Emotionally Charged Loss

Fosters a Culture of Open and Honest Feedback

Coaching creates a safe space for employees—one that helps them get comfortable discussing their strengths and weaknesses without feeling reprimanded. It’s this kind of open communication that can then foster a culture of regular feedback. 

Your employees will feel empowered to provide and receive constructive criticism in a supportive and positive environment. In the long run, this paves the way for transparency, better collaboration, and more effective decision-making, ultimately benefiting the organization.

Jess Rodley, Director of Operations, Dialed Labs

Improves Leadership and Management Capabilities

Coaching can give employees the structure and support they need to hone their leadership and management abilities, which are crucial to the success of any business. When coaches take the time to listen to their clients and offer constructive criticism and advice, I believe they are better able to help workers gain insight into their own leadership strengths and weaknesses. 

This can result in better management of both teams and projects, as well as enhanced decision-making and problem-solving abilities. Employees can gain a deeper appreciation for their leadership potential and the effects they have on their team and the company as a whole through coaching.

Edward Mellett, Co-Founder, Wikijob

Expands Business Opportunities

When you expand the skill set and knowledge of your employees, you’re opening your business up to new possibilities and creative ideas. For example, consistently introducing new marketing strategies and tactics may help a marketing team “connect the dots” to see the bigger picture and find innovative ways to reach their target audience more effectively. Fresh ideas require inspiration and new stimuli.

Cesar Cruz, Co-Founder, Sebastian Cruz Couture

Increases Adaptability and Resilience

Adaptability and resilience are two of the most important skills for success in today’s fast-paced and constantly changing business world. 

Coaching may help workers hone these abilities by arming them with the know-how to adapt to new situations and circumstances with confidence. Consequently, this can boost job satisfaction and general well-being by enhancing people’s flexibility, creativity, and resilience in the face of pressure and uncertainty.

Kenny Kline, President and Financial Lead, BarBend

Betters Work-Life Balance

I believe coaching can help employees achieve work-life balance by giving them the skills and tactics they need to effectively juggle their various commitments and duties in the workplace. 

I also believe that by helping employees to prioritize their tasks and responsibilities, coaches can help them to reduce stress and increase their overall job satisfaction. Employees’ well-being and output can both improve as a result of coaching, thanks to improved time management and a strengthened belief in one’s ability to shape their own schedule.

Kyle Bassett, Chief Operating Officer, Altitude Control

Strengthens Employee Brands

Strong employee brands create more trust in your business and its products, build better customer relationships, increase visibility and engagement, nurture a culture of highly skilled employees, and create a stronger employer brand. 

To get started, you must understand that it’s a company-wide initiative; there’s no need for everyone to gather for a meeting. However, not everything can be passed to HR. Of course, HR is one of the leading parties in this endeavor, as they are responsible for educating the employees, revamping the career page, gathering feedback, etc. 

The marketing team, along with leadership, plays an important role in ensuring the initiative’s smooth running—either by leading by example or by sharing the employees’ stories on social media. 

After the company has provided the employee with the proper tools, e.g., giving a social media makeover, it is up to the employee to take the wheel, become a trustworthy employee advocate, and remain authentic.

Derek Sall, Founder and Financial Expert, Life and My Finances

Cultivates a Growth Mindset 

When professionals work with a trained coach, it can truly transform a company. One reason is that coaches tend to help promote a growth mindset of their clients. A ripple effect then occurs, making those same clients more productive, inspired, and overall better employees. A mindset that is constantly growing keeps innovation and employee wellness alive.

Kelli Anderson, Career Coach, Resume Seed

Encourages Career Advancement

I believe career development is a big part of how happy and motivated employees are at work, and coaching can help employees reach their career goals by giving them the direction and support they need to grow and develop professionally.

In my opinion, coaches can improve workers’ careers and levels of job satisfaction by assisting them in taking stock of their own abilities and developing a plan to improve their weaknesses while working toward specific goals. Employees who receive coaching are better able to adapt to the ever-changing nature of their industries, which in turn increases their job security and long-term career prospects.

Matt Magnante, Director of Content and SEO, Fitness Volt

Creates a Healthy Work Environment

Coaching benefits organizations by reducing employee turnover, increasing productivity, and improving morale. These factors contribute to creating a healthier work environment, which can lead to cost savings because of decreased stressed-out employees needing fewer sick days or staff replacements. 

Every coach understands that everyone has a unique circumstance, such as a parent balancing taking care of their family while being dedicated at work. By providing people with guidance and direction, employees get the help they need to accomplish everything they set out to do with ease. 

Coaches are essential for all organizations to help people reach their full potential. They support people in eliminating distractions, such as stress and anxiety, within the workplace and provide employees with the necessary motivation and inspiration to take action.

Yemisi Iyilade, Project Management Professional, Eminent Coaching Academy

Bonds the Team Together

Coaching your team not only gives them the knowledge they need to complete their work, but it also helps to bond the team into a fully functioning unit. Through experiences shared in the coaching process, the employees get to learn about each other’s strengths and weaknesses. 

With this knowledge, they know who to turn to when needed and they also know who they can be of most help to. The communication skills they learn while being coached carry over into the workplace, resulting in a team that is content and confident with each other and has a shared desire to drive the business forward.

Andrew Pierce, Founder, Real Estate Holding Company

Solves Many Problems

How do sports teams gain millions of loyal fans and sell out stadiums? The players, of course; however, they don’t do it alone. 

Whether you’re trying to grow your business, launch new products, improve workplace culture, acquire new companies, or take on other initiatives, coaches can transform something good into something exceptional. 

The right coach will yield extraordinary results. They will listen to and diagnose problems, fuse business and enterprise goals together, create a clear path to “the big picture,” and present comprehensive solutions to improve morale, teamwork, individual strengths, and creativity. 

Coaches can motivate, advocate, and energize multiple stakeholders. Coaches are specialists (one size does not fit all). If there’s a problem or goal you’re ready to tackle, find one that will meet your specific needs. You can hire outside coaches, nominate internal candidates, or run a strengths-assessment to determine who might be the best fit. You’ll never make a better investment!

Bethany Jeffreys, Career Advancement Consultant, Pivot Co 

Sparks Curiosity that Leads to Innovation

Coaching stimulates employees’ curiosity and ultimately sparks innovation within the workplace. Keep in mind that new ideas must thrive in every industry. Curious people play a vital role in this because of their innate ability to be daring and are unafraid to try the unconventional. 

For coaching to be more effective, the mentors should also be curious in nature. Since they know exactly how a creative mind works, they can use it to empower employees to think of a viable and transformative solution for every problem in the organization. 

Empowered employees are more willing to discover their potential and chase their “eureka” moments, making it possible for the company to achieve an innovative workplace far ahead of the competition.

Riva Jeane May Caburog, PR and Media Coordinator, Nadrich & Cohen Accident Injury Lawyers

Helps Employee Performance and Satisfaction

Employees who receive regular coaching and feedback from their managers feel supported, valued, and empowered to advance their skills and abilities. It helps them identify and overcome weaknesses, set and attain meaningful goals, and develop new skills and competencies. 

It also gives employees the opportunity to receive ongoing feedback and support, which can boost their confidence and improve their motivation and engagement. By investing in coaching, organizations can create a supportive and development-focused work environment that encourages employees to grow and reach their full potential.

Sunny Kumar, Founder and Marketing Specialist, TheWPX

Empowers Employees to Own their Growth

Strength-based coaching empowers employees to recognize their own capabilities and grow through self-awareness.

By utilizing coaching, organizations can foster a culture of learning where employees feel empowered to identify, develop, and maximize their strengths. This encourages employees to take ownership of their development, resulting in greater engagement, accountability, and job satisfaction.

Alex Milligan, Co-Founder and CMO, NuggMD

Aligns the Team with Company Goals

Coaching employees can help them set professional goals that align with the company’s goals and core values. Each individual employee will see the bigger picture of the organization’s goals and see how they fit into that in their role. This helps them gain a sense of purpose and motivation to be engaged in their day-to-day work. 

Offering coaching and training programs will help employees lay out their personal goals and what they aspire to do within the company, overall leading to an increase in their performance and satisfaction at work.

Peter Reagan, Financial Market Strategist, Birch Gold Group

Prevents Emotionally Charged Loss

Recently, the manager of a store and all the employees quit at once. The cost was in sales lost, training hours spent they will need to spend again, the hours and days that the executives had to spend on dealing with this and working to prevent it again. We calculated the loss at over $500k. 

People development is most important in times of instability like we are experiencing right now. Top leaders double down on emotionally supporting their teams with programs like Emotionality, to help them self-regulate and manage emotions. 

Stressed-out employees, and leaders, waste time with emotional reactions to what’s going on around them. They’ll also talk about their stress to their co-workers, and not be able to focus at work. Coaching can help these stressed employees before they walk out. 

Now you might just lose one good person, and with recruiting and training costs that could be a $30k-$50k loss on a minimum wage employee. Your return on compensation always makes coaching worth it.

Nicole A. Donnelly, Founder, Salty Waffle