The Spirits of Mexico Festival, an annual celebration of Mexico’s rich heritage, is returning to Downtown Phoenix on Saturday, March 21, and Sunday, March 22, from 11 a.m. to 6 p.m. at Heritage Square (113 N. 6th St.). This year’s event will bring two vibrant days of culture, cuisine, music, and mixology to the heart of the city.
Now in its third year, the festival is produced by Imex Live Events, LLC, and presented in partnership with the Consulate General of Mexico in Phoenix, Downtown Phoenix Inc., and the City of Phoenix Economic Development Department. This year’s theme honors a major milestone: the 50th Anniversary of Phoenix and Hermosillo as Sister Cities, celebrating a half-century of friendship, cultural exchange, and economic collaboration.
The Spirits of Mexico Festival serves as a dynamic platform that deepens cross-border connections, spotlighting the vibrant traditions, flavors, and entrepreneurial spirit of the state of Sonora.
Attendees will enjoy an immersive lineup of cultural and culinary experiences, including:
- Live music and traditional dance
- Food trucks
- Desert Roots Pavilion – Indigenous Art & Handcraft Market of Sonora presented by Manny’s Air
- Tortilla Sobaquera (Grande) – Learn the traditional method behind Sonora’s iconic oversized tortilla
Exclusive VIP programming offers hands-on workshops, premium tastings, and culinary master classes, including:
- Colors of Sonora – Arts and crafts workshops
- Desert Spirits – Sonoran Mixology Lab and Mixology Classes
- ¡Salud, Sonora! Tasting Area featuring Bacanora, Tequila, Sotol, Raicilla, Mezcal & Craft Beer
- Legacy in a Glass – Guided tasting sessions presented by Sonoran Star Resorts, Rocky Point
- Sonora on Fire – A Grilling Master Class presented by Eipi Delivery & Cedasa Meats
- Sonora in the Kitchen – Cooking demonstrations with Sonoran chefs
VIP spaces are limited and expected to sell out.
Families can also take part in interactive, educational activities in partnership with the Arizona Science Center, blending culture, science, and creativity.
“The Spirits of Mexico Festival is a bridge connecting Arizona with Mexico,” said Yazmin Quezada, festival producer. “This year, we are proud to highlight Sonora, showcasing its rich traditions, flavors, and entrepreneurial spirit to Phoenix audiences, and commemorating the milestone of 50 years of friendship between Phoenix and Hermosillo.”
Guests are encouraged to reserve tickets early to access the full lineup of performances, tastings, and hands-on workshops.
General admission tickets are $15 and VIP tickets are $55. GA guests can enjoy the live music, food trucks, Sonoran Indigenous Art & Handcraft Market, tortilla-making and kids’ activities. VIP access includes the arts and crafts workshops, mixology tastings, grilling and cooking classes, plus 10 sample tickets for the tasting area. VIP sessions operate on a first-come, first-served basis, running every hour throughout both festival days.
The festival is made possible through the support of the General Mexican Consulate in Phoenix and Downtown Phoenix.
For more information about the Spirits of Mexico Festival and to purchase tickets, visit spiritsofmexicofestival.com.
