For a bridesmaid or groomsman attending a wedding, one of the most important—and often, also the most expensive—decisions to make is what to wear. The wedding process is already often chaotic and stressful for everyone involved, with members of the wedding party needing to coordinate with each other, navigate the wedding plans, and make sure that the couple’s important day goes flawlessly. When the process of finding, trying on, and purchasing a bridesmaid’s dress or groomsman’s suit can be similarly drawn out and draining, it’s only natural that consumers would look for a solution.
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Birdy Grey was founded to be an answer to the stagnant and stressful wedding fashion shopping experience that has plagued bridesmaids for decades. The online fashion retailer was founded in 2017 by Grace Chen, the current Chief Communications Officer, and Monica Ashauer, the current President, and promises a stress-free and easy wedding fashion experience. With their combined decades of experience in the fashion industry and corporate strategy respectively, the two co-founders are able to leverage industry expertise toward this new evolution in dress and suit shopping.
Birdy Grey Shopping Experience
Instead of spending days finding an appropriate dress, or weeks getting it properly sized and fitted for the big day, Birdy Grey offers a streamlined experience for selecting, purchasing, and receiving customers’ clothing. Birdy Grey’s online store offers both premade and made-to-order dresses at industry-low price points, with rapid delivery times and minimal stress for the consumer. For groomsmen, Birdy Grey Suits let customers skip the rental hassle and purchase their suits for the same affordable prices, all guided by their No-Sweat Fit Finder tool.
For both dresses and suits, the selection process starts with up to six free color and texture swatches to help customers narrow down their selection and cross-compare with the rest of their wedding party. If a customer needs (or wants) more swatches to better compare and contrast, more can be purchased at a low price point. Soft single color options like Moss Green and patterned textiles like Dusty Blue Romantic Bouquet can be readily browsed on the Birdy Grey website.
Once a customer has chosen between a pre-made or made-to-order option, and (if the latter) selected their swatches and settled on a color and texture combination they like, they can choose their dress. Premade gowns are regularly stocked and ready for delivery in 5-10 business days, with a starting price point as low as $89, while made-to-order dresses will take longer—up to 9 weeks for processing, production, and shipping. Premade dresses make for a perfect short-term solution to any bridesmaid’s dress needs, while the made-to-order dresses can be reused as a beautiful outfit for multiple occasions.
Excited Birdy Grey Reviews
Birdy Grey’s streamlined and stress-free shopping experience, low price point, and broad selection of wares is naturally a hit among its customer base. Birdy Grey reviews well with customers that have purchased a range of different outfits, be they premade or made-to-order, and experiences a staggeringly high 25% repeat purchase rate, which is unheard of among wedding fashion retailers and boutiques.
In Amanda P.’s online five-star review, she says: “Wonderful experience, was able to choose a dress directly from a curated link that was given to us by the Bride! Made choosing a dress super easy and quick. The prices are so manageable for great quality. The shipping was quick which gave us plenty of time for tailoring! 10/10 recommend shopping from them, I would deff buy from them again and have recommended them to other brides and bridesmaids!”
Other reviews, like Alix M.’s, highlight Birdy Grey’s return and exchange policy. Their online review reads: “I had a last minute change in bridesmaid dress and size. I was able to text the contact number on the website and was able to order a dress in size M that would ship in 5-12 days. A literal ‘save the day’ moment!”
Katie B. best embodies the enthusiasm of Birdy Grey’s customer base in her enthusiastic review. She says: “Birdy Grey is THE BEST for bridesmaid dresses. I have been a bridesmaid NINE times and their dresses are far and away the most comfortable, well made, true to size, and appropriately priced of any that I’ve worn. The Shamin in Crepe is a personal favorite style. If you’re a bride looking for flattering dresses for a variety of body types that won’t break the bank, Birdy Grey is the way to go!!! Can’t recommend BG enough.”
Customer Support And The Birdy Edit
Birdy Grey is dedicated to supporting their customers through the selection process and beyond, which is why the company’s policy around returns is as robust as it is. To account for the rare event where the purchased item arrives damaged or doesn’t match what was ordered, most Birdy Grey items are eligible for return within 30 days of delivery, provided they’re unworn and still have their tags. Swatches, personalized items, and final sale items are exempt from this policy. Aside from international orders, all items can be freely exchanged within that 30 day time limit, ensuring that customers can get precisely what they want and need to wear for the big day.
To help their customers in every phase of the shopping process (and even the wedding planning process), Birdy Grey runs a blog called The Birdy Edit, featuring articles, how-to guides, and tips to ensure that their happy customers are also well-informed ones. These articles include everything from winter bridal shower advice, to strategies for picking the perfect wedding date, to more specific topics like navigating different themes, dress codes, and color palettes.
Finally, Birdy Grey is fully aware of the “one-and-done” nature of many wedding outfits, and recognizes that some customers will only be wearing their new dresses once. For more economically-aware or conscious customers that enjoyed their dress, know they likely won’t wear it again, but still want to make sure the outfit is used to its fullest potential, Birdy Grey has a solution. Gently-worn dresses and suits can be sent back to Birdy Grey to be donated to The Princess Project, a 501(c)(3) non-profit organization that makes dresses and accessories available to teens for prom and other events, free of charge.
