PXG, a company dedicated to developing high-performance golf equipment and apparel, recently opened its sixth brick-and-mortar location in the United States. The 3,900-square-foot boutique is located at the Westgate Entertainment District in Glendale, Arizona. The center is a hub for dining, retail, and entertainment for the Phoenix area’s West Valley. Westgate is anchored by Gila River Arena, home to the NHL’s Arizona Coyotes, headlining concerts and major events, and is adjacent to State Farm Stadium, home to the NFL’s Arizona Cardinals.

During a time when many traditional stores are struggling, PXG is once again disrupting the industry and continuing to boldly expand its retail footprint. Unlike many golf companies, PXG is not sold in big box stores and instead focuses on personalized customer service.

“PXG is in the business of creating exceptional experiences for our customers,” said PXG Founder and CEO Bob Parsons. “When someone comes into our store, they expect to have a good time and that’s what we deliver. Along with the world-class entertainment and shopping experience offered at Westgate, this new PXG location is going to knock it out of the park.”

PXG Westgate boasts two, state-of-the-art golf simulators, a 225-square-foot putting green, luxury lounge area, and expansive retail shopping space featuring the full PXG Apparel collection. These elements combine to create a retail experience unlike anything else in the golf world.

“Walking into a PXG store, we want people to feel welcomed and energized by the environment we’ve created,” said President of PXG Apparel Renee Parsons. “PXG Westgate has a distinct vibe that pairs perfectly with our bold, fashion-forward apparel and unmatched club-fitting experience. We are excited to continue to expand our brand and introduce PXG in a new location.”

In addition to leveraging innovative materials and engineering processes, PXG’s clubs are designed to be fitted and built to spec to help golfers at every level put together consistently better rounds and have more fun out on the course. PXG’s comprehensive fitting process evaluates multiple data points including the golfer’s size, natural swing tendencies, skill level, and more. Fittings are available at all PXG retail locations, over the phone, or in-person with a mobile fitter. Clubs can also be configured online.

“Having a brand like PXG invest in Glendale further validates the incredible growth and transformation we’ve seen over the past few years,” said Glendale Mayor Jerry Weiers. “Westgate’s PXG retail and fitting studio adds yet another exceptional offering to the vibrant entertainment district.”

Westgate is the second PXG location in Arizona, with the company’s headquarters located in Scottsdale. For more information or to schedule a fitting visit PXG.com.