When legendary concert promoter Danny Zelisko says, “I’ve got some stories to tell,” he isn’t kidding. In his remarkable new book, “ALL EXCE$$ Occupation: Concert Promoter,” Zelisko takes you both backstage and on stage with music’s top stars, recounting his incredible five-decade career in which he has produced over 10,000 concert events throughout the country.
“I say that the book took me four years to write, but it’s really 60 years in the making,” Zelisko says. “Since all this stuff actually happened, the story wrote itself. I just had to be there to decipher it, which was the hard part!”
Along with his vivid, insightful and highly entertaining recollections, Zelisko shares an eye-popping array of never-before-seen photos from his personal archives that might have readers thinking he’s a rock ‘n’ roll Zelig: There’s stories and shots of him with Alice Cooper, Willie Nelson, Roger Waters, Aerosmith, the Grateful Dead, members of Led Zeppelin and the Doors, Herbie Hancock, Jeff Beck, Barbra Streisand, Kris Kristofferson, Chuck Berry, Jon Bon Jovi, Tony Bennett, Muddy Waters, Genesis, Tina Turner, Billy Idol, Bruce Springsteen, U2, Billy Joel, Bob Seger, the Monkees, James Brown, John Prine – as they say, the list goes on and on.
“I went through box after box of photos, and I couldn’t believe how many there were,” says Zelisko. “With each picture, there’s a memory – ‘That’s the night such and such happened…’ Putting captions with the photos makes the accompanying anecdotes come to life.”
In addition, Zelisko chronicles his lifelong love of sports, his passion for collecting memorabilia and autographs, as well as some of the incredible friendships he formed while in his pre-teens with giants such as Chicago Cubs shortstop/first baseman Ernie Banks, as well as Chicago Bears stars Brian Piccolo and Gale Sayers (the bond between the latter two was the basis of the beloved film Brian’s Song). Of Sayers, who recently passed away, Zelisko says, “Gale knew how close Brian Piccolo and I were, and was a great comfort to me and my dad at Pic’s wake. I won’t ever forget his kindness.”
Zelisko also talks about his first impressions and situations that followed with concert business legends Bill Graham and Shep Gordon, who went on to be his close friends and mentors throughout his career.
What message does Zelisko hope readers will take away from the book? “Anything and everything is possible,” he says. “I want to inspire people – whatever they want to do, they can do it. You see a picture of me with Robert Plant or Muhammad Ali, and you might think, ‘How did this guy get there? That’s the story I tell. And it can happen to you, too. You just have to believe in yourself and never quit.”
Zelisko‘s journey as a concert promoter has its origins to his childhood, when at the age of eight he heard the Beatles’ “Please Please Me” on a demo single at his local record store. “Nobody had heard of the Beatles yet,” he says. “I bought the single and promoted them to everybody. Just a year later, the band played Ed Sullivan. In a way, the Beatles were my first baby band. Kudos to Ed for the discovery.”
How does a starry-eyed Midwestern kid go on to become one of the biggest concert promoters in history? Zelisko details his rise from scrappy beginnings to overseeing iconic stadium shows. “A lot of people have no idea what a concert promoter actually does, so that’s something else I hope people take away from the book,” he says. “There’s the great times – hanging out with the stars, the fun, the partying – but there’s awful times, too. And there’s the work. My team and I are responsible for every aspect of putting on a show. Without the great people who have supported these promotions, day in and out, I could never have done it. They are the stars behind the scenes”
At its heart, ALL EXCE$$ Occupation: Concert Promoter is a tale of friendships. Zelisko‘s longtime pal and baseball legend Kirk Gibson wrote the book’s Foreward in which he describes the author as “the straw that stirs the drink.” “I’m very fortunate to have made such incredible friends,” Zelisko says. “I think a big reason for that is because I’m always very honest with the people I deal with. I can admire them and worship what they do, but I deal with them straight and tell them the truth. I think that’s how you last in the business, and it’s how you maintain relationships.”
In other news, it has just been announced that Zelisko will join Styx frontman Tommy Shaw and the late singer-songwriter John Prine as the newest inductees of White Castle’s Cravers Hall of Fame. Past inductees include Alice Cooper, the late comic pioneer Stan Lee and the stars of Harold & Kumar Go to White Castle, John Cho and Kal Penn. The new honorees will be celebrated in a COVID-safe, socially distanced ceremony at a Nashville White Castle at 4pm CT / 5p ET on Tuesday, October 13.
ALL EXCE$$ Occupation: Concert Promoter can be pre-ordered at Amazon. Additionally, a limited number of first-edition signed copies is available for pre-order at http://www.dzplive.com For a special donation price to benefit NIVA’s Save Our Stages (to support music industry employees affected by COVID-19), Zelisko is offering purchasers in the Phoenix area a truly unique deal: He will personally deliver the book to your door.