Kindli launched today, on World Kindness Day, as the first and only “social unity” app that focuses solely on kindness and positivity. The revolutionary platform is on a mission to disrupt social media as we know it and propel a sustainable movement that affects positive change. The purpose-driven platform already has the support of notable founding members such as professional athlete Tim Tebow, Olympic Gold Medalist Kerri Walsh Jennings and WWE Superstar Titus O’Neil.

The Kindli app is available to download through iTunes and Google Play. Users can always download the app, view content and follow other users for free; however, in order to unlock the ability to comment and/or post content, users are required to make a one-time, one dollar donation to one of Kindli’s major charity partners. The donation contributes to Kindli’s goal of raising one billion dollars for charitable organizations, while ensuring that its users are authentic.

Kindli then holds all “unlocked” user profiles accountable through a proprietary three-tiered system of strict community guidelines, content filters, and vigilant moderators to keep the dialogue positive. Any controversial topics, including politics and negative commentary are strictly banned, with many blocked before they can be posted. Users who violate these terms cannot re-unlock and are muted.

“At Kindli there is zero tolerance for negativity, hate speech, politics, bullying, or other abusive behavior, so the focus remains on our goal to create a safe, fun platform that spreads positivity, essentially killing the haters with kindness,” said Martin Diamond, Kindli’s Founder and CEO. “Kindli helps people ‘find their kind’ and we welcome everyone to join our mission to make an impactful and worthwhile positive change.”

Kindli’s feature innovation is its patent-pending Kindli Cards™. These cards were designed as a digital home for the “Pay It Forward” movement, through which Kindli seeks to generate and track over one billion acts of kindness around the world. Kindli Cards™ are anonymous, but contain unique QR codes on the back which correlate to each user. Kindli users can perform a kind act and leave a Kindli Card™ behind for the recipient of the gesture; for example, buying a coffee for the customer behind you at a drive thru. When the recipient scans the card’s QR code, they can write a “thank you” message, and add photo or video content, and then share to the Kindli user’s profile.

“Kindness is contagious,” said Coach Darleen Santore, Chief Kindness Officer. “Kindli is ready to create a positive and tangible shift in humanity, uniting and connecting members in a safe space that inspires others to act now in their own communities. We’re redefining what it means to be a true influencer.”

Kindli also celebrates and shares heartwarming stories from around the world, through its expertly curated “Daily Kindness” feed, a steady stream of feel-good stories, videos, and news that brings unification and joy to social media.

Visit or download the mobile app in the App Store or Google Play for more information.