America’s top skincare brand will unveil its most personalized skincare product ever, the Neutrogena MaskiD at the Consumer Electronics Showcase (CES) in Las Vegas next week. The Neutrogena MaskiD is a patent-pending, 3D-printed sheet mask powered by user data that delivers the clinical efficacy expected from the #1 dermatologist recommended brand in the United States.
“Women who embraced our Neutrogena Skin 360™ personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin—and they told us they want more,” said Sebastien Guillon, Global President of Beauty, Johnson & Johnson Consumer Inc. “They wish they could find personalized skincare solutions that address their skin’s unique needs, and we believe that sheet masks are the perfect opportunity to deliver on this unmet need.”
Sheet masks are a particularly effective vehicle for potent skincare ingredients because they create a physical barrier that locks them in and maximizes efficacy. Personalization with the Neutrogena MaskiD™ happens in three ways – first with the shape of the mask itself. Using a smartphone 3D camera, the user simply snaps a selfie to create a precise, multi-dimensional map of her face and the exact measurements and shape of her nose, space between the eyes, lips, and other unique physical characteristics.
Next, personalized data from the Neutrogena Skin 360™ system creates the virtual equivalent of a knowledgeable dermatologist and analyzes the skin’s needs, making a recommendation for what ingredients will be most beneficial and where. Finally, using a proprietary 3D printing process, high-efficacy ingredients are printed onto the custom-fit hydrogel mask on the exact zones of the mask where they will deliver the greatest benefit for that individual.
“Neutrogena® is already globally recognized for delivering topical skincare solutions at the nexus of science and technology,” said Dr. Michael Southall, Global R&D Lead at Johnson & Johnson Consumer Inc. “Neutrogena MaskiD™ marks one step towards a new model of product development where we find innovative uses for the latest technology, such as digital imaging, skin analysis, and 3D printing, to give consumers new ways to achieve their best skin ever.”
2019 marks the third consecutive year Neutrogena® has debuted innovative new beauty technology at CES that transforms how consumers analyze, treat, and track their skin. In 2017, the brand introduced the Neutrogena® Light Therapy Acne Mask and in 2018 debuted Neutrogena Skin 360™.
Neutrogena MaskiD™ will be sold exclusively on Neutrogena.com to consumers in the United States beginning in Q3 of this year. Anyone interested in joining the waiting list to be the first to try the brand’s first-ever personalized skincare product can sign up now at Neutrogena.com/MaskiD.