StubHub, the world’s largest ticket marketplace, released its fourth-annual preview of the concert landscape breaking down the most in-demand touring acts of summer 2018. Taylor Swift returns to the top of StubHub’s list, unseating U2, who ranked as last summer’s top-selling act.
Ed Sheeran commands the most sales per show on StubHub, marking his strongest demand on StubHub since he started touring. Nostalgia acts are also a significant portion of the summer touring landscape, with the ’90s trending highest among acts that span five different decades.
2018 Top Selling Acts Overall
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2018:
2018 Top Selling Acts – Per Show
Based on average sales per show for U.S. tour dates on StubHub from Memorial Day to Labor Day 2018:
“The 2018 summer concert season has something for everyone,” said Jeff Poirier, General Manager of Music, Theatre and Performing Arts for StubHub. “The most popular concerts on StubHub include acts from every decade dating back to the ’70s, making this a truly unique season for live music fans of all ages. The ’90s are showing a particularly strong comeback this year.”