Archie Bradley has always known how to work a crowd.
In his Arizona Diamondbacks years, fans gravitated toward him for his energy, his beard and his improbable triple in the Wild Card.
Now, at Phoenix Raceway, he’s channeling that same vibe into a different kind of gathering place.
Stillery Fest returns to the Grizzly Campgrounds during NASCAR Chase Weekend, from Friday, Oct. 16, to Sunday, Oct. 18. The centerpiece is Archie’s Trading Post, a space inspired by Bradley’s personality and his long-standing relationship with Arizona sports culture.
With Bradley’s Trading Post, fans can roll in as early as Tuesday, Oct. 13, and settle into a rhythm of concerts and campfires.
The Trading Post is just that: a general store, hangout, and music venue.
Phoenix Raceway President Latasha Causey said the idea came from listening to the people who treat the campgrounds like a second home.
“Our campers are such an important part of what makes race weekend special,” she said in a statement.
“And Archie’s Trading Post will be a welcome addition for our loyal campers who make Phoenix Raceway the best destination for race fans.”
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Bradley, who has spent years cultivating a reputation as one of Arizona’s most approachable athletes, said the concept immediately clicked with him.
“I’ve always loved the way Arizona fans show up,” he said.
“Whether it was baseball or anything else, they bring this energy that feels like family. So, when Phoenix Raceway talked about creating a space that celebrates that, I wanted to be part of it.”
The general store will have grilling essentials, fresh produce, bread and buns, dairy products, and non‑alcoholic drinks, which keeps campers at Phoenix Raceway.
Archie Bradley said that detail mattered to him.
“If you’re camping, you shouldn’t have to leave the fun just to grab groceries,” he said. “I wanted this to feel like a place where you can get what you need and stay in the moment.”
Stillery Fest debuted earlier this year and quickly became a favorite hangout for campers and music lovers. Causey said the response was immediate.
“People loved having a place to gather,” she said. “It created this atmosphere that felt alive all week long.”
The music lineup for Stillery Fest will be announced soon, adding another layer to the atmosphere. Bradley said he’s excited to see how fans respond. “Live music just brings people together,” he said. “You don’t have to know anyone — you just show up, listen, and suddenly you’re part of something.”
Race weekend is packed with action. NASCAR returns to Phoenix Raceway on Friday, Oct. 16, with the NASCAR CRAFTSMAN Truck Series Chase Race, followed by the Timberland PRO 200 NASCAR O’Reilly Auto Parts Series race and the Desert Diamond Casino West Valley 150 ARCA Menards Series West Race. All of it leads into Sunday’s Freeway Insurance 500, Race 7 of the NASCAR Cup Series Chase.
Bradley said the energy of race weekend reminds him of postseason baseball.
“There’s this buzz,” he said. “You can feel it in the campgrounds, in the stands, everywhere. People are fired up before the engines even start. I just want people to walk in and feel like, ‘Yeah, this is where I’m supposed to be.’ If we can give fans that feeling, then we’ve done something special.”
