Hash Kitchen, an innovative, hashtag-famous brunch restaurant is turning up the volume in Gilbert with its deliciously loud food, bombshell beverages, and 24/7 party atmosphere. Opening July 5 at Verde at Cooley Station (3919 E. Williams Field Road #106, Gilbert, AZ 85295), this will be the brand’s Gilbert debut and the seventh location in the state of Arizona.

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“We couldn’t be more thrilled to introduce Gilbert to Hash Kitchen at a prime live, work, and play location,” says Joey Maggiore, concept king and co-founder of The Maggiore Group, which brought Hash Kitchen to life in 2015. “We will bring something fresh to the breakfast table with our out-of-the-box brunch, welcoming, hospitable service, and a non-stop party every single day of the week.”

Star power

The award-winning Hash Kitchen has drawn celebrities at its locations including Dwyane Wade, Gabrielle Union and Vanessa Hudgens. Hash Kitchen Gilbert will dish out an unbeatable menu with live upbeat DJ music, next-level brunch eats, and the legendary and TikTok-worthy Build-Your-Own Bloody Mary Bar, where brunch-goers can customize the Bloody Mary of their dreams with over 60 toppings to select from, ranging from pickles to corndogs. 

The Hash Kitchen’s mouth-watering, belly-filling “Brunchilada.” Photo: courtesy of The Maggiore Group.

Menu standouts

Setting a new standard for brunch, the Gilbert location will drop all-new brunch dishes with explosive flavors, including Birria Bao Buns (braised birria beef, melted mozzarella, fried eggs, pickled onion, cilantro, hollandaise and consommé sauce), and Bling Bling Blintz (house-made crepes stuffed with sweet ricotta and strawberry compote, and topped with cotton candy, gold flakes, whipped butter and warm maple reduction).

Signature favorites such as not-your-average breakfast hashes, tsunami pancakes and specialties like brunchiladas will continue to please the crowd. 

Bar pleasers

The bar program will feature new morning-inspired creations including boozy coffees and the “Malibu Barbie,” a shareable drink for two and a refreshingly fruity blend of coconut rum, pineapple juice, cranberry juice, orange, High Noon Lime Vodka Hard Seltzer, and grenadine presented in a handbag-shaped glass.

Entertainment ready

The 4,500-square-foot experiential, social-first design space will display disco ball chandeliers, a DJ booth for weekly guest DJs, an indoor bar, a champagne table, a charming indoor/outdoor dining patio and Instagrammable wall art that boasts a stunning shimmer wall.

Savory Fund, a private equity firm that partners with emerging restaurant concepts, made a $20-million investment in Hash Kitchen in 2021. Together, Savory and The Maggiore Group plan to expand the brunch brand to markets all over the country — starting with Draper, Utah, later this fall.