Amenzone Fitness has confirmed the sale of 10 franchise locations in the greater Los Angeles area including West Hollywood, Westwood, Santa Monica, Marina Del Rey, Manhattan Beach, Hermosa Beach, Long Beach, Huntington Beach, Newport Beach and Laguna Beach.

After five years of success in Arizona, Amenzone is on track to take over California with multiple new facilities opening between 2013-2014. Following in the footsteps of corporate locations in Arizona (North Scottsdale, Fountain Hills and Old Town Scottsdale), founder Amenhas decided to take his back-to-basics workout facilities to the Los Angeles metropolitan area including neighboring beaches. Founded by the simple philosophy that “True healthcare is self-care,” Amenzone’s natural system of training guides members of all ages through each and every step of their workout routines.

Picture 4

“The way Amenzone started was really more of a movement than anything else,” said Iseghohi. “Arizona may have sparked it, but everything that has happened since then has added more fuel to the fire. When you visit the beaches in California and witness the fitness mentality of the people there, it just makes perfect sense as a next step for our franchise. I’m very excited to get out there and make L.A. part of our family.”

Unlike traditional gyms, you won’t find weights, machines or even mirrors at Amenzone but instead, recycled tires, sandbags, boxing bags, pull up bars and sledge hammers. This approach to fitness promotes a natural form of body movements and is complimented by Amenzone’s intrinsic motivational training style, leaving members not only physically strong, but mentally strong as well. Amenzone’s tagline reads, “Training for Life” and one would say Amenzone is indeed just that, a training facility… for life!

The fitness company is constantly seeking new promotional opportunities, and, while Amenzone looks forward to the addition of the new California locations in the coming months, the possibility of expanding to other major cities such as New York and Miami looms on the horizon. As word spreads of this unconventional approach to self-care, people are lining up to become a part of the back-to-basics, tire-based culture that is Amenzone Fitness.

In addition to the atmosphere that makes Amenzone unique, it is also affordable, with relatively low start up fees and membership costs. The normal class sessions consist of boxing, yoga and the original primal routine. Personal training is offered as well.

Amenzone Fitness is a back-to-basics primal approach for all ages where you won’t find weights, machines or even mirrors in the facility but instead, recycled tires. This style of training promotes a natural way of moving that leaves the client with a positive outlook, more energy and a physically fit body. It’s success has led to the Amenzone Fitness “Training for Life” tour, which takes the tire-based workout on the road, with a live DJ, to promote franchise opportunities at cities across the U.S. The tour also aims to bring awareness to The Amenzone Foundation, a 501(c)3 organization developed to fight childhood obesity through improved self-esteem, proper nutrition and fitness. The program encourages children to gain a better understanding about nutrition and to engage in more physical activity.