Mountainside Fitness announced the grand opening of its newest location near Desert Ridge Marketplace in February 2015.

The new fitness location will be located at 4355 E. Irma Lane, Phoenix, AZ 85050, on the North side of the 101, West of Tatum Blvd. and Desert Ridge Marketplace.

The Grand Opening celebration will be a free, family-friendly event with music, entertainment and food and beverages. Guests will be invited to tour the new facility, meet the trainers and receive promotional membership information.

“I am proud to announce the opening of our eleventh Valley location in the beautiful Desert Ridge community,” said Tom Hatten, CEO and founder of Mountainside Fitness. “We have received an outpouring of support from the community and are excited to see the Mountainside Fitness brand continue to grow in Arizona. This property is one of three new locations opening in the next year, along with Arrowhead and Queen Creek.”

The Desert Ridge location is offering exclusive deals to those who sign-up for memberships by December 31, 2014, including three months of free childcare and tanning, three free personal training sessions and no enrollment fees. Enroll by the deadline and members will also receive a 10 percent discount on all amenities for the duration of their membership.