How has the Internet and technology changed coffee culture?
Drinking coffee is growing in popularity year after year, with Americans drinking 646 million cups of coffee daily. In fact, due to the Covid-19 pandemic restrictions, as much as 8% more people drink coffee at home than in January 2020.
What’s more, 85% of US coffee drinkers had at least one cup of coffee at home. Part of this increase can be definitely attributed to the increased usage of technology and the internet that has changed the coffee culture in recent years. Let’s look at some of these changes.
1. E-commerce is facilitating independent coffee roasters to gain more customers
With the explosive growth of internet-enabled e-commerce in the last few years, it has become simpler for independent coffee roasters to gain more customers online. Suppose you are interested in starting a coffee business.
In that case, you can either sell coffee with the help of an online store or consider dropshipping coffee, which involves you having an online store that retails the coffee. At the same time, another party handles logistics and shipping. You can read all about this at Sellingcoffeeonline.com.
2. Influence of technology advancements in coffee shops
The advances of modern technology brought about changes in how coffee shops meet customer demand. Some of these changes are:
Use of mobile printers
Coffee shops need to ensure that any increase in demand is met by speedier service since doing so increases customer satisfaction levels.
Faster service prevents coffee shop customers from waiting in long and slow lines to get their cup of coffee. Nowadays, coffee shops use mobile printers integrated with their point-of-sale systems to help improve the accuracy of orders.
Taste and quality
The use of modern technology has had a positive influence on the quality of coffee made by baristas. This is especially visible in the fact the taste of brewed coffee stays the same in multiple branches of a coffee franchise.
Consider the fact that a latte in a Starbucks in one location will taste identical to the taste of the same drink in another Starbucks location. As a result, large coffee franchises can practically guarantee a standard taste and quality of the coffee across their shops.
Certain software apps allow coffee shop owners to access data insights such as inventory levels, top-sellers, and monitor employee theft as well. If you’re looking to start a coffee shop, you can use detailed analytics from these data insights to maximize your profits while minimizing risks.
3. Influence of technology outside coffee shops
Modern technology has had a positive influence on coffee-related activities outside coffee shops too. Some instances of this are as follows:
Enhanced coffee production process
Modern technology is enhancing how coffee farms operate. There are software apps that help coffee growers to collect detailed information on coffee crops. One of the apps that stands out in the coffee-growing space is Cropster.
This software feeds coffee production data into a centralized system and shares the data with other growers in the coffee production line. The shared information is sometimes merged with the coffee roasting process and helps in aiding quality analysis.
Greater exchange of information
Modern technology helps enhance communication between coffee producers. A challenge of traditional coffee production is the vast distances between coffee farms and their poor infrastructure.
The use of advanced technology allows coffee producers in different farms, regions, countries, and even continents to exchange information with each other easily.
As a result of diverse coffee producers interacting with one another, a vast collection of invaluable information is available to people in the coffee production field in different regions. They can interact with one another and get access to solutions for coffee production-related problems.