Patrons donning pink and white clothing are expected to pour into Tempe Beach Park on Saturday, March 28, for the country’s first Rosé Disco Wine Fest & Disco.
The Vancouver-born festival features a variety of wineries pouring rosé wines, internationally recognized house DJs, curated food vendors, immersive art installations and photo experiences, and an artisan market.
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“The grass is generally peppered with picnic blankets and people dressed in pink and white,” said co-founder Adam Bloch.
“Eventually, it turns into thousands of people jumping up and down and having a good time listening to international DJs. For the lack of a better term, it’s a Catalina wine mixer meets the Sahara Tent at Coachella.”
Rosé Disco is produced by Feaster, which was founded in 2012 by Bloch and Dax Droski. The duo, who met while working in Vancouver’s nightlife scene, now host 26 festivals annually across North America.
Attendees are encouraged to dress in pink and white, and picnic, take fun photos and dance. Bloch said Rosé Disco is intentionally designed to thrive in the social media age, with highly visual environments and interactive installations that encourage guests to share their experience online.
“When thousands of people are dressed in pink and white in the middle of a huge outdoor festival, that’s naturally something people want to post,” Bloch said.
Those posts have become a powerful marketing engine for the company.
“Every guest becomes part of the storytelling,” he added.
Unlike many wine festivals, Feaster compensates wineries for their products poured during the event.
Rosé Disco was born after the COVID-19 pandemic, when inflation pushed festival production costs significantly higher. Instead of raising prices, Bloch and Droski reimagined the concept with $20 to $60 tickets.
“Value has always been a huge part of our philosophy,” Bloch said. “We want people to feel like they’re getting an incredible experience without spending hundreds of dollars.”
In 2026, Rosé Disco will take place in seven cities, including Vancouver, Toronto, Montreal, Calgary, Winnipeg, and Kelowna, all in Canada, as well as Tempe — the concept’s first U.S. event.
The U.S. expansion marks a major milestone for Feaster, which operates with offices in Vancouver and Florida.
Women attend the event, but there are plenty of men who crash the party as well, Bloch said.
“We looked at our audience data and realized something surprising,” Bloch said. “Across our festivals, about 86% of ticket buyers were women — even for events like beer and whiskey festivals.”
“We love launching events in places we’d want to go ourselves,” Bloch said. “Arizona checked every box — great weather, a strong wine culture, and a community that loves outdoor events.”
The company plans to add more U.S. festivals for 2027. Their experience keeps Rosé Disco afloat.
“When you walk into Rosé Disco, everyone is smiling,” he continued. “It’s a positive environment where people meet new friends, discover new wines, and just enjoy the moment. That’s what we’re really building.”
