Shooter’s World, Arizona’s largest indoor firearms training and retail facility with three locations valleywide, is reshaping what a gun range can be—and offering people of all backgrounds and experience levels a safe, inclusive and welcoming space to learn, grow and connect.

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“We’ve been a fixture in the Phoenix community for more than two decades with the goal of creating a purpose-driven environment where training, community and safety would come together,” said Lisa Roux, who co-owns Shooter’s World with her husband Phil. “What started as a single range has evolved into a multi-location brand dedicated to education, empowerment and excellence in the firearms space. We remain proudly family-owned and operated and dedicated to providing a professional environment for every customer who walks through the door.”

What started as a tactical supply company that Phil was running out of a small leased space has evolved into a multi-location brand that Phil and Lisa operate together with a dedication to education, empowerment and excellence in the firearms space. Shooter’ World has three Valley locations—one in Phoenix, the second in Peoria, which opened in 2011, and the Goodyear facility, which serves as the company’s flagship store and also as the corporate headquarters for the Roux’s additional business ventures—SWAT Armor, Flow State Innovations and Subtle Savage.

As the brand has evolved, the Rouxs have been committed to changing the narrative surrounding gun ranges. While they are often misconstrued as being intimidating, exclusive and sometimes unsafe Shooter’s World locations are intentionally clean, polished, professional and inclusive environments.

“Whether it’s your first time holding a firearm or your hundredth visit to the range, we want you to feel welcome and safe here,” said Lisa. “We’re proud to serve a wide variety of customers, from young adults and families to retirees and law enforcement, with an emphasis on education, safety and respect.”

While helping their customers feel comfortable at Shooter’s World, safety is absolutely paramount. The Rouxs’ range officers are highly trained, their policies are strict by design, and they have multiple layers of oversight to ensure their customers and staff are protected at all times.

Shooter’s World features state-of-the-art ranges, full retail stores and a deep inventory of rental firearms. Each location provides world-class training and service in an environment that is specifically designed to feel just as comfortable for a mom learning to protect her family as it does for a law enforcement officer refining their skills.

Shooter’s World offers opportunities for customers to train, grow and connect through an array of educational courses, youth programs, memberships with real value, and a community where people can feel seen and supported. The belief behind the environment at Shooter’s World is that when people feel safe and supported, they’re more empowered to learn, grow and enjoy the experience.

Some of the brand’s most popular courses include the Concealed Carry Permit Course (CCW), Handgun 1 and Handgun 2, Women’s Only Handgun 1 and Handgun 2, and Defensive Pistol and Advanced Skills Courses. Shooter’s World offers its Armed With Education (AWE) Card, which is a bundled package featuring the Handgun 1, Handgun 2 and CCW courses at a heavily discounted rate. This is an ideal offering for those serious about responsible firearm ownership and personal protection.

Beginners will never be left wondering what to do when they come to Shooter’s World. Whether taking a course or shopping for a particular item, the staff and trained range safety officers are there to help guide each customer through their experience.

As Shooter’s World looks to the future, co-owners Lisa and Phil continue to focus on safety, respect and inclusion while taking aim at the misconceptions surrounding gun ranges through their unique approach.

“No matter who you are or why you walk through our doors, we’ve built an environment that is professional, inclusive and rooted in hospitality,” Lisa said. “At Shooter’s World, safety and education are always at the forefront.”

For more about Shooter’s World, visit http://azshootersworld.com.