Ann Taylor is unveiling a new concept store at Scottsdale Fashion Square on Friday, May 3. The brand recently opened redesigned stores at Scottsdale’s Kierland Commons and Biltmore Fashion Park in Phoenix, among others.

Ann Taylor Concept Store Image Fall 2012Iconic style for modern working women is the focal point of Ann Taylor, and Creative Director Lisa Axelson says, “Our new stores are a reflection of our fashion forward direction – designed to address the needs of today’s women.”

The new boutique will offer an intimate shopping experience. The home-inspired shop will feature white washed maple hardwood floors, crystal chandeliers, modern furniture and luxurious styling rooms.

Favorite looks of the season will be on display at the front of the store and style experts are on hand to guide clients through the wardrobe selection experience.

“Ann Taylor is really changing things up, giving us more of what we love – more fashion and more choices, in a setting that’s super chic and inviting,” said Brand Ambassador Kate Hudson.