In 2006, Snooze Eatery opened its doors and flipped the script on breakfast. Twenty years later, the brand is celebrating its anniversary with a special SnoozeFest Pancake Flight giveaway — built around a 20-year-old staple that’s become a go-to order for guests.
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From April 15 to June 30, guests can enter for a chance to win an exclusive experience by dining at any Snooze location nationwide and submitting their receipt online to receive a scratch-off entry. Three winners and their guests will be treated to a Chicago getaway that includes a private Pancake Flight jet experience, a four-night stay at the exclusive IC Chicago, VIP access to Lollapalooza from July 30 through Aug. 2, ground transportation and a branded merchandise package.
The Pancake Flight lets guests mix and match three flavors from a rotating lineup that includes standouts like pineapple upside down, sweet potato and strawberry shortcake.
“The Pancake Flight absolutely put Snooze on the map, and our guests have kept us there ever since,” said Brian Loeb, Snooze Eatery’s EVP of marketing. “Twenty years was the perfect moment for us to return the favor in a major way. The Pancake Flight takes the game to new heights and is truly a once-in-a-lifetime experience the winners will never forget.”
Snooze Eatery opened in a Denver neighborhood and has grown to nearly 70 locations nationwide. “At twenty years, most brands send an email and post on social media, we wanted to go big and do something that sets Snooze apart from other brands,” said Jordan Russell, Snooze Eatery’s brand marketing director. “We decided this was a moment to name a chartered flight after an original menu item and give a one-of-kind experience to our guests who show up for us every day.”
