It’s the ultimate game of hide and seek for travelers in the Phoenix-area! Ultra-low fare carrier Frontier Airlines (NASDAQ: ULCC) launched its “#DiscoverDiscountDen Giveaway” today, hiding five Frontier-branded piggy banks throughout Downtown Phoenix containing free flights for the whole family ahead of the holiday travel season. Team Frontier has been busy placing the banks in creative spots across Phoenix’s city center, and consumers can look to the airline’s social media channels for clues on where to find them and how to claim the prizes inside.

MORE NEWS: Holiday shoppers expected to increase spending, analysis shows

Inside each piggy bank, winners will find:

  • A $1,000 flight voucher, enough for four roundtrip flights across Frontier’s expansive network
  • A one-year membership in Frontier’s Discount Den® Low Fare Travel Club, unlocking reduced fares for even more affordable travel for an entire year

Even after all five piggy banks have been found, Phoenix-area travelers will still have another shot at winning in the #DiscoverDiscountDen Giveaway. Five additional winners will be selected through an online sweepstakes to receive the same prizes of a $1,000 flight voucher and a one-year membership to Frontier’s Discount Den. To learn more and to enter to win, click here. 

Frontier Discount Den members enjoy exclusive access to the airline’s lowest fares all year, along with other exclusive deals and benefits such as Kids Fly Free on select dates and flights. Plus, members can share the savings with up to eight people of their choosing on their booking. To learn more about Discount Den membership, click here. 

Frontier Airlines has introduced sweeping changes to its product and customer service offerings, ushering in ‘The New Frontier’ for the airline. Underscoring its commitment to providing exceptional value and a superior travel experience, ‘The New Frontier’provides more transparency through upfront pricing and options to meet various customers’ needs and budgets. Through no change or cancellation fees, a ‘For Less’ Price Guarantee, longer flight credit windows and more, America’s Greenest Airline is improving what customers can expect and delivering the best price for their travel needs.

Frontier now offers UpFront Plus, a new upgraded seating option with extra leg and elbow room in the first two rows of the aircraft. Customers in UpFront Plus will enjoy a window or aisle seat with extra legroom and a guaranteed empty middle seat. 

Frontier continues to innovate with its industry-leading frequent flyer program, FRONTIER Miles, which allows customers to ‘Get It All For Less.’ Members earn miles quickly and get rewarded for each dollar spent on Frontier products. Miles accrue based on dollars spent with a standard 10X multiplier: $1 = 10 miles, with multipliers increasing at every elite level up to 20X. Elite status offers additional perks such as priority boarding, free seat selection, no change or cancel fees when changes are made seven days or more in advance of flight departure, and free bag(s) at Gold, Diamond, and Platinum levels. Like the airline, FRONTIER Miles is also family friendly, offering easy family pooling of miles making it simple for families to enjoy rewards together. Joining is free.