Hilton’s innovative hotel brand, Tru by Hilton, announced the opening of its latest property, Tru by Hilton Phoenix Glendale Westgate. The 114-room hotel, located at 6610 N. 95th Ave., is owned and managed by North Central Group (NCG). The new hotel is conveniently located within walking distance to Gila River Arena, State Farm Stadium, Tanger Outlets, and several dining and entertainment options.

Tru by Hilton Phoenix Glendale Westgate is NCG’s 13th hotel in the Phoenix area and the 3rd hotel in the Westgate Entertainment District. The Hampton Inn & Suites Phoenix Glendale Westgate and Home2 Suites Phoenix Glendale Westgate are also owned and managed by NCG.

Tru by Hilton promises guests a simplified and spirited stay rooted in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cross-generational appeal for travelers looking for a new, affordable hotel experience.

“We are incredibly honored to join the Tru by Hilton brand and introduce travelers to this innovative type of lodging,” said Ryan McKenzie, general manager. “Our ideal location, a unique set of offerings, and affordable price make us a top choice for guests visiting the Phoenix area.”

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms with a mobile desk, large bathrooms with premium bath amenities, top-rate in-room entertainment, complimentary breakfast with healthy, sweet, and savory items, a spacious lobby with areas for guests to work, play games, eat and lounge, along with a 24/7 “Eat. & Sip.” market with gourmet snacks and drinks. The hotel experience is enabled by technology, including mobile check-in, Digital Key, super-fast free WiFi, remote printing, a social media wall, lobby tablets, and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends, including barre, TRX bands, free weights, cardio, and flexibility gear.

This hotel is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.

To make a reservation, visit Tru by Hilton Phoenix Glendale Westgate (www.truphoenixglendale.com) or call +1 623-250-3551.