The Professional Bull Riders 2017 Build Ford Tough Series is coming to the Gila River Arena on Saturday and Sunday March 25-26, 2017.

Dubbed “America’s original extreme sport,” Professional Bull Riders will treat Arizona fans to an action-packed weekend for the Ak-Chin Invitational, as the world’s top 35 bull riders try to conquer the rankest bulls in the sport in a series of epic 8-second lightweight-versus-heavyweight confrontations, to earn valuable points that go toward winning the PBR World Championship.

Attendance records were set during last year’s event, and the new 2017 season is off to a thrilling start with perhaps the strongest crop of “young guns” in PBR history taking on grizzled bull-riding veterans intent on winning the coveted gold buckle and the claim to be called the world’s best bull rider.

During the weekend there will be a kick-off party, a fan-zone at the event with a live bull and a beer garden.

Be sure to catch 2016 PBR World Champion Cooper Davis, along with PBR Rookies of the year, Jess Lockwood (2016), Kaique Pacheco (2015) and many more at this year’s invitational.