Macy’s today announced its stores at Arrowhead Towne Center in Glendale, AZ and Chandler Fashion Center in Chandler, AZ as store locations included its 2018 Growth50 initiative. As part of this initiative, which was announced in early 2018, Macy’s has invested more than $200 million in capital in 50 stores across the U.S.to enhance the customer experience and create a more vibrant and productive shopping destination.
New store features, which were based on customer feedback, include an elevated environment, expanded and curated merchandise assortments and improved customer service through added colleague positions and new technology. In line with its strategy to test, iterate and scale new ideas, Macy’s will expand these improvements to additional stores in 2019.
“Our customers are at the core of Macy’s Growth50 strategy,” said John Harper, Chief Stores Officer. “We are making the changes and updates that matter most to them and it’s working. The stores look great, the merchandise is right, customers are engaged, and the teams are committed to win. The performance of these stores has been strong enough to give us the confidence to take these learnings and continue to enhance the in-store shopping experience for our Macy’s customers nationwide.”
Physical upgrades in Growth50 stores include the addition of new lighting and flooring and renovated fitting rooms and restrooms. Additionally, certain departments have been relocated to improve space productivity and better suit customer traffic.
Product distortions have been made to the increase breadth and depth of the assortment appealing to the customer demographic unique to each store. New brands include BCBG Generation in Women’s, I.N.C. in Intimates and Children’s Shoes, which is a new department. Additions in assortment in Cosmetics and Skin Care include YSL, Laura Geller, Murad.
All Growth50 stores will offer a food and beverage options for customers. Macy’s at Arrowhead Towne Center and Chandler Fashion Center will feature Starbucks Stores.
All Growth50 stores have added or expanded furniture and mattress departments, and select Growth50 stores have also added Backstage, Macy’s on-mall, off-price concept.
Improved Customer Service
Macy’s has also invested to enhance customer service. All Growth50 stores have increased staffing levels and expanded store hours. New services available include My Stylist, a complimentary personal shopping service; At Your Service, a dedicated location for seamless online pick-ups and returns; and Scan and Pay, a feature on Macy’s mobile app that allows customers to quickly process their own purchases with ease.
Enhanced Customer Experience
Elements of experiential shopping can be found throughout these stores, from reimagined Beauty departments that encourage inspiration and discovery to furniture virtual reality, where customers can visualize the exact dimensions of their space and furniture, alleviating concerns around fit.
Growth50 Store List
Chandler, AZ – Macy’s Chandler Fashion Center
Glendale, AZ – Macy’s Arrowhead Towne Center
Cerritos, CA – Macy’s Los Cerritos
Los Angeles, CA – Macy’s Los Angeles Downtown
Montebello, CA – Macy’s Montebello
Northridge, CA – Macy’s Northridge
Rancho Cucamonga, CA – Macy’s Victoria Gardens
Roseville, CA – Macy’s Roseville Galleria
San Diego, CA – Macy’s University Town Center
Santa Ana, CA – Macy’s Santa Ana MainPlace
Torrance, CA – Macy’s Del Amo Fashion Center
Walnut Creek, CA – Macy’s Broadway Plaza
Lone Tree, CO – Macy’s Park Meadows
Newark, DE – Macy’s Christiana
Aventura, FL – Macy’s Aventura
Hialeah, FL – Macy’s Westland
Miami, FL – Macy’s Miami International
Orlando, FL – Macy’s Florida Mall
Pembroke Pines, FL – Macy’s Pembroke Lake
Atlanta, GA – Macy’s Lenox Square
Buford, GA – Macy’s Mall of Georgia
Skokie, IL – Macy’s Old Orchard
Indianapolis, IN – Macy’s Castleton Square
Lexington, KY – Macy’s Fayette
Annapolis, MD – Macy’s Annapolis
Boston, MA – Macy’s Boston
Braintree, MA – Macy’s South Shore Plaza
Peabody, MA – Macy’s Northshore
Novi, MI – Macy’s Twelve Oaks
Troy, MI – Macy’s Somerset
Bloomington, MN – Macy’s Mall of America
Las Vegas, NV – Macy’s Summerlin
Salem, NH – Macy’s Mall at Rockingham Park
Cherry Hill, NJ – Macy’s Cherry Hill
Lawrenceville, NJ – Macy’s Quaker Bridge
Short Hills, NJ – Macy’s Short Hills
Wayne, NJ – Macy’s Willowbrook
Yonkers, NY – Macy’s Cross County
Cincinnati, OH – Macy’s Kenwood
Columbus, OH – Macy’s Easton
Tigard, OR – Macy’s Washington Square
King of Prussia, PA – Macy’s King of Prussia
Dallas, TX – Macy’s NorthPark Center
Frisco, TX – Macy’s Stonebriar Centre
Houston, TX – Macy’s Memorial City
Sugar Land, TX – Macy’s First Colony
Richmond, VA – Macy’s Short Pump
Springfield, VA – Macy’s Springfield
Lynnwood, WA – Macy’s Alderwood