Lisa Urias, managing partner, CoNecs North America
After more than 15 years in international marketing, Urias founded CoNecs North America, a merger of her advertising and PR firm, Urias Communications, and Molera Alvarez Government Affairs, to provide branding, digital, government affairs and PR services to clients throughout the U.S. Southwest and in Mexico.
Advice: “Listen, be present and thoughtfully express your opinions. Influencers aren’t afraid to speak their minds. Remember that understanding various perspectives — particularly in today’s rapidly changing world — is critical to the success of any business.”
Surprising fact: “I’m a bit of a party person … People often see me as ‘polite and demure.’ Not always.”