Leadership: Bryan Sperber, president; Marie Buck, senior director of business operations
Website: phoenixraceway.com
What it does: Premier motorsports venue in the Southwest, featuring two NASCAR race weekends each year, as well as IndyCar.
How it leads: PIR has been an industry leader in its marketing efforts, particularly with Hispanic market outreach, having formed great working relationships with Hispanic media and organizations, including the Arizona Hispanic Chamber of Commerce and the Arizona-Mexico Commission. Through its efforts, the track realized an increase from 3 percent to more than 15 percent in Hispanic guest attendance from 2013 to 2015.
Honor the 2017 Industry Leaders of Arizona at the awards ceremony and dinner on Feb. 23 at the JW Marriott Camelback Inn. Purchase tickets here.
