Every Tuesday beginning on November 6, 2012, Biltmore Loan & Jewelry, Scottsdale’s upscale collateral lending business, will be hosting a program “What’s it Worth AZ?” on ABC15’s “Sonoran Living Live.”

Biltmore Loan & Jewelry will be estimating the value of Phoenix-area viewers’ most prized possessions.  Viewers will submit pictures of their valuable item, along with brief details, and the experts at Biltmore Loan & Jewelry will give the viewer an idea of what the item may be worth.

“We’re excited to launch our TV program with the popular Sonoran Living Live,” says David Goldstein, President, Biltmore Loan & Jewelry.  “We will share with viewers the latest news in lending, and what options we offer in this economy, where traditional bank loans are no longer a viable option.”

Biltmore Loan and Jewelry is a private lender conducting business in a professional environment similar to a financial advisor or to the banker that once was there for consumers but is no longer.

Additionally, viewers will learn how to realize the most money from the sale of high-end, or unique personal possessions.

This weekly franchise is anticipated to be a huge hit with Valley residents.  Sonoran Living Live airs weekdays at 9 a.m. on ABC15, hosted by Terri Ouellette and Stephanie Sandoval.  Watch “What’s It Worth AZ” with Biltmore Loan & Jewelry, every Tuesday on Sonoran Living Live.