Being a real estate agent is not an easy task. You always have your hands full of clients, house tours, neighborhood updates, etc. But where it is essential to take care of your clients by making yourself available for them all the time, you also should not lose sight of the bigger picture. This means that your clients and real estate are not the only things you need to stay up to date with. You also need to stay up to date with the marketing trends in the field and how you can utilize them to your benefit. In this digital age, things change very quickly, and you have to change with itself in order to survive. So, to make things easy for you and to bring you up to speed, let’s take a look at a few of the real estate digital marketing trends of 2020:


If you are not using a CRM for your real estate businesses, then you are not reaching out to your leads the right way. Having a CRM for your real estate business offers you a lot of benefits. It helps you organize all the information you have and makes it easy for you to access it whenever needed. With the help of CRM, you can set quick responses as well, which means whenever a client contacts you, they won’t have to wait for you to get back to them. You can also stay in touch with your previous clients with the help of a CRM, which does not usually happen very much in the real estate field. If you still haven’t found a CRM for your real estate business, then you can visit IXACT Contact and can learn more about their CRM.

Video Marketing

A lot of industries have started to focus more on video marketing, and the real estate industry needs to do the same. You may have noticed yourself that the trend of sharing videos on social media is increasing day by day. The reason behind that is video content is much more engaging then blogs and images, and you can also repurpose it in different ways depending on which social media platform you are posting it on. You just need to make sure that the videos you are creating have valuable information that your target audience is looking for, and you are good to go.

Use Chatbots on Website

Chatbots have become popular very recently, and it is expected that by the end of 2022, more than 80% of businesses will be using chatbots on their website. As a real estate agent, you can use chatbots in a couple of different ways. You can use it to book automatic appointments for your clients by synchronizing it with your calendar. And you can also use them to communicate with new visitors. The bot can ask them what they are looking for and can direct the user to the landing page accordingly. The key is to get creative with the bots and implement new ideas to gain new leads.


We live in the golden age of access to information, and every day there are tons of new information added on the internet.  A real estate agent knows better than anyone that people don’t only look for the house, but they look for a suitable location as well. You need to utilize Google maps to your advantage here. Things like top-rated restaurants, public schools, parks all are already available on Google Maps with reviews, and this allows you to give your client a virtual tour even before meeting them. It also allows you to find the right location for your clients, depending on what they are looking for.