Camelot Homes has launched a new introductory luxury brand: G3 by Camelot Homes. Led by 37-year-old third generation homebuilder Trent Hancock, the aptly named brand will focus on homes that offer a first step up to luxury. The first project to be built under the G3 name is Paradigm, a 12-lot gated community coming to North 18th Street and East Winchcomb Drive in North Phoenix in 2022.

Paradigm, a collaboration between G3 and Circle Road Companies, will feature one and two-story contemporary designs by the local award-winning architecture firm The Ranch Mine. Homes will range in size from 2,355 to 3,712 square feet, with 2-6 bedrooms, 2.5 – 5 bathrooms, and 2-3-car garages. Each 6,000 – 12,000 square foot homesite offers scenic views of the Lookout Mountain Preserve. Pricing starts in the high $700,000s.

READ ALSOTop 5 predictions for Phoenix residential real estate

Hancock joined Camelot Homes in 2015 and began working on the G3 brand in 2020. “I had an unconventional career path,” says the third-generation homebuilder. “I found my way to homebuilding six years ago, after graduating with a degree in business and marketing, then following my passion as a singer/songwriter for a decade. I don’t think my family ever thought I’d come back! But I did, and it’s clear to me now that I’ve found my niche.”

The Paradigm community is a collaboration between Hancock and Joseph Bruner of Circle Road Companies, who found the land for the project with his father, Circle Road CEO, David Bruner. “When we found this parcel, we jumped on the opportunity to build something really special in this beautiful location,” says Joseph. “My family has been friends with the Hancocks for years, so we knew immediately that Camelot would be the ideal partner for this project.”

Paradigm will break ground on two spec homes in November, and the targeted delivery for the first homes is July 2022. Each of the two available floorplans are artfully crafted to capture the spectacular desert surroundings and provide a seamless connection to the striking outdoor living, including easy access to hiking trails in the surrounding nature preserve.

“It’s exciting to be a part of this new brand, and this new project,” says Hancock. “We have a vision for what is lacking in the market and we’re looking forward to building energy-efficient introductory luxury homes, embracing new styles of architecture, and ultimately, testing new ideas… exploring the boundaries of what can be done.”

Local residential real estate brokerage The Brokery is handling all sales for Paradigm. Those interested in additional information on Paradigm should visit