Perry Laufenberg, managing director of SVN.
SVN talks about rebranding the company
After 29 years, Sperry Van Ness might have a new look and a new name, but the company’s dedication to openness, transparency and collaboration remains steadfast. SVN | Desert Commercial Advisors Designated Broker Perry Laufenberg, who closed approximately $60 million in transactions in the fourth quarter of 2015, discusses how the company’s rebranding will push SVN to the next level in 2016.
AZRE: What are you most looking forward to in the rebranding of SVN?
PL: With SVN’s continued growth, both nationally and internationally, it was important to have a brand that was instantly recognizable around the world. The new branding is sharp and powerful. It’s also an opportunity to drive conversations about who SVN is. Each SVN office is built upon 10 core covenants, the most important of which, is putting the clients’ needs above our own by practicing proactive cooperation within the entire brokerage community. The SVN brand is already one of the industry’s most recognized names based on the annual Lipsey Top Brand Survey, serving over 500 markets.
AZRE: How will the rebranding translate locally, specifically in the Phoenix office and in 2016?
PL: The timing of the rebrand coincides nicely with the opening of SVN | Desert Commercial Advisors as the largest SVN franchise in Arizona. As our parent company is rapidly expanding domestically and internationally, we too have our sights set on growing our office by adding motivated and driven industry professionals to our team of brokers.
We are very excited to have added a sales manager to our roster in the first quarter of 2016 in order to help recruit and train newer agents to be successful commercial real estate brokers, and provide our existing agents with additional support and guidance in growing their own business to new heights.
AZRE: How long have you been with SVN and what makes your brokerage unique?
PL: I have spent over 10 years of my career with SVN and the culture of collaboration is very unique in this industry. Our office has a family atmosphere that makes coming to work enjoyable.
AZRE: What else should people know about SVN?
PL: As a locally owned and operated office with a global brand and marketing platform, I feel like we are in a good position in the marketplace today with so much consolidation happening around us.