Greenberg Traurig Attorney will Teach Trademarks Law at ASU

Frank G. Long, an Of Counsel in the Phoenix office of international law firm Greenberg Traurig, LLP, will serve as a Faculty Associate at the Arizona State University Sandra Day O’Connor College of Law, where he will return to teach the course in Trademarks and Unfair Competition Law.

The course curriculum focuses on the specific principles and practice of protecting trade identity under U.S. trademark and unfair competition laws. Long, who works on transactions and litigation involving intellectual property rights law and e-commerce, enjoys the opportunity to share his gained knowledge with students as they are beginning their legal careers.

“Greenberg Traurig encourages its attorneys to become involved in the community, and we are proud that Frank has consistently directed his experience and legal skills towards educating Arizona’s future lawyers,” said John Cummerford, Co-Managing Shareholder of Greenberg Traurig’s Phoenix office.

Long, Of Counsel in the firm’s Intellectual Property & Technology group, is an active member of the legal and civic community in Phoenix. He advises clients in matters related to trademarks, trade dress, false advertising, copyright, cybersquatting and trade secrets. Long assists clients with the development of strategies for the protection of intellectual property rights and trademarks. He has a wide range of experience in the management of worldwide intellectual property rights, as well as transactions involving merchandising and licensing agreements for intellectual property rights and transfers of patents, trademarks, copyrights, trade secrets and domain names. In addition to his law practice, Long serves as Vice President of the Arizona State Parks Foundation, where he is a charter member of the Board of Directors.