For all you concert junkies, Facebook now meets concerts as TicketForce has just made purchasing tickets online even easier, joining forces with said social media platform.
Lynne King Smith, CEO of TicketForce, announced they will be merging ticket sales with the social media powerhouse in hopes to create an all-inclusive process for potential concert goers.
“We push the mark,” Smith said. “[We] take it a step further and have everything right in front you – [a] buy tickets tab.”
TicketForce acknowledges the impact of social media, as Facebook has jumped to the No. 2 spot in all U.S. Internet traffic in 2010 — just behind powerhouse Google, according to Alexa.com.
TicketForce’s website advocates to “Take your ticketing Social,” and that’s exactly what they’re doing with Facebook. The social media giant Facebook has crossed borders other social media sites such as Myspace and Friendster never have. Facebook — in comparison to Myspace and Friendster — provide users a more professional and legitimate medium for online marketing and sales.
Smith strongly acknowledged the influence of the social media explosion in recent years, which allows TicketForce to be “very fluid and flexible…the company is able to respond [to customers] instantaneously.”
Smith said TicketForce initially developed the idea a year and a half ago but just recently gathered the company and developers together to make it a reality. As this Mesa-based company continues to grow, they recognize the downfall of many ticketing agencies.
Smith made the point of minimal processing fees, which over the years Ticketmaster has increased.
However, TicketForce utilizes white label ticketing solutions, which in effect removes private agencies from the purchasing process and “makes the ticketing process more relationship based,” Smith said. This allows for minimal fees, usually between $.50 and $2.00.
TicketForce offers an all-inclusive website where customers can utilize a user-friendly guide to shows playing nearby, a live Twitter stream and links to various other social media sites including Facebook.
“Our approach to business is to stay out of the way,” Smith said, and she stresses how important positive customer relations is for their business.
TicketForce has truly expanded their influence in the ticketing world far beyond Maricopa County. They offer tickets in 48 states and Canada, and show no signs of slowing down.