Fractured Prune

PHX Architecture designs ASU doughnut shop

PHX Architecture has completed designs for a new doughnut shop near Arizona State University’s Tempe Campus- Fractured Prune Doughnuts. The shop is located in Tempe on Veterans Way and College Avenue inside of the new University House residential high rise. The shop is expected to open in late January, just in time for the Super Bowl.

Fractured Prune, a unique doughnut shop based out of Ocean City, Maryland has become extremely popular in many states, and has prompted the expansion of locations into Arizona. The doughnut shop is known for their wonderful flavor combinations and unique name, which came from the story of the founder named Prunella Shriek, who is known by “Fractured Prunella” after breaking bones while competing athletically. The creative name and backstory along with the customized doughnuts provide for a truly unique experience soon to quickly take off in the Arizona area.

The Fractured Prune is a unique doughnut concept, where customers pick their own flavoring combinations for their doughnuts. With 19 different glazes and 13 different toppings, the flavors can range anywhere from marshmallow- bacon to blueberry-graham cracker and many more. According to their website, there are 155,648 flavor combinations possible, which includes their bestselling doughnut the OC Sand, which is a combination of honey glaze, cinnamon and sugar. This exclusive doughnut shop can turn even the most skeptical into doughnut lovers!

The design team was headed by PHX Architecture’s own Maurita Walker, AIA, NCARB, LEED AP, and constructed by Salcito Construction. Other locations expected to be completed in January around the Valley include a Cityscape location in downtown Phoenix, and a Westgate location next to the AMC Theatres, both of which are expected to be completed in time for the Superbowl.

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