15 effective B2B marketing strategies you should know
Not sure why B2B marketing strategies are so special?
Allow us to explain. When it comes to content marketing, almost half of B2B business people prefer to read several articles before engaging with an actual product or salesperson.
What does this mean to you?
In a nutshell, it’d be crazy not to have a solid B2B marketing strategy at this point. On top of that, there are several B2B marketing ideas are worth knowing.
Are you scratching your head? Fortunately, we’ve done all the hard work for you.
Without further ado, here are 15 effective B2B strategy tips and tricks you should know about!
1. Create a B2B Marketing Plan
Have you created a B2B marketing plan yet?
If not, you’re already far behind the competition. Most companies already have a strategic plan for their marketing and advertising tactics.
But here’s the thing. There is a huge difference between “strategic marketing plans” and “traditional marketing plans.” For instance, “strategic marketing plans” combine brand analysis with market research.
This includes everything from researching your competitors to filling in white spaces in the market. Once you’re able to nail down these factors, it is easy to come up with an advertising strategy that showcases what makes your company unique.
2. Collaborate With an Advertising Agency
Here’s the deal. It’s not uncommon for business-to-business marketers to hire advertising agencies for extra help. Sometimes, it can be hard for smaller businesses to perform their advertising services while running a business at the same time.
That’s where advertising agencies coming. Luckily for you, these firms have specialists who can run all the marketing platforms, subscriptions, and tools you need to keep your business going. It also gives small to midsize businesses a chance to utilize their “internal resources” better.
How can you possibly beat that?
3. Retainer Agreements > Project Agreements
What is the big difference between project agreements and retainer agreements?
We are glad that you asked. In case you didn’t know, most advertisers use retainer agreements to execute their work. Crazily enough, the “retainer agreement” trend is becoming the norm among advertisers everywhere.
Of course, this signals an ongoing and long-term collaboration between business-to-business companies and digital advertising firms. For instance, SEO strategies may get your company on the map but it could take a long time to see results. To cover ongoing analytics, attention, and maintenance, it’s best to secure a retainer agreement.
4. Use 10% of Income for Advertising
Our general rule of thumb is simple: use 10% of income for advertising costs.
Whether you want to execute marketing charges or build brand awareness, this is a smart way to bring more attention to your brand. Once you invest in an advertising firm, it’s important to track their marketing results too. That way, it’s beyond easy to see what the return on investment will be.
Rather than merely focusing on pricing and products, you should think about your marketing budget regularly. Your diligence will prove that becoming a competitor in the market is your number one priority. To do this, you may want to enhance:
• Advertising strategies
• Your brand voice
• Your site’s content
• The overall user experience
Besides this, there is no harm in taking your company out to local events and tradeshows either. Better yet, invest in digital marketing website development to watch your business grow in no time.
5. Think About ‘Account-Based Marketing’
Take a moment to consider “account-based marketing.” This is a strategic way to market your advertising and sales tactics to a particular target audience. For those of you who are unaware, this makes an extremely positive impact on your companies return on investment.
For the uninitiated, account-based marketing has been used by the majority of marketers for at least six months or more. Not only can this strategy increase your account size, but it can also lead to a bigger sale too. Instead of focusing on the number of your leads, try narrowing in on the quality of your prospects.
To do this, spend time converting accounts that have the highest odds of buying a product or service. By going for the “big fish,” you are guaranteed to turn a profit soon!
6. B2B Marketing Planning = Mobile-Friendly
First of all, your B2B marketing plan should be very mobile-friendly. You might not be surprised to find out that most of the world does its online browsing on their phones. So, if your companies website isn’t easy-to-use, then you might be missing out on a lot of potential customers.
Do yourself a favor and invest in your organization’s mobile advertising plan. This is the most effective way to make use of valuable data and traffic collection as well.
The first step is to see how well your customers are responding to your site on their smartphones or mobile devices. Bonus points for making sure that your website looks good on devices and gadgets of all shapes and sizes too.
Why not use software apps that will help you directly connect with existing clients or prospects? No matter what you do, you’ll be increasing client customer engagement and product sales before you know it.
7. Try Automated Marketing Technology
One of the best things that you can do for your B2B business is to try the latest automated marketing technology. To make your life easier, there are various innovations and technologies out there to get your message across. This can also be used to enhance your existing advertising campaign.
As a matter of fact, automating your marketing platform can help you connect to even more prospects, personalizing your communications in the process. Instead of spending time reaching out to every customer one by one, this will save you both time and money in the end.
In a nutshell, you should probably invest money in software that can enhance:
• Advertising experiences
• Advertising operations
• Advertising middleware
• Advertising platforms
• Advertising infrastructure
• Advertising Internet platforms
Want to know the best part? When you are done with your audit, your entire operation should be working more smoothly than ever.
8. Add More Images and Videos to Your Content
Here comes the fun part: adding more images and videos to your content. Naturally, this helps to promote brand recognition among your target audience. That’s because most people remember visual content much more vividly then text or audio content.
This unique strategy can make your users remember your information for several more days compared to written content. Plus, creating engaging visual content can help to build engagement trust with your audience as well.
Just make sure that you are promoting your brand consistently across every social platform that you are using. Keep your content fun and lighthearted, not dark and heavy. As usual, the old saying “quality over quantity” applies here too.
Using statistics and data, build charts or graphs to highlight your point. Customize your images with relevant branding to make sure that your message hits home. Test out teachable videos too.
9. Build ‘Big Data Framework’
To revolutionize your marketing game, you might want to look into building a big data framework. For those of you who are feeling confused, this is just a fancy way to describe analytics and algorithms that help marketers do their jobs. To put it simply, these statistics help advertisers:
• Improve your sales lead quality
• Enhance user experience at every turn
• Assist managers with making strategic decisions
Without this, there’d be almost no way to reach out to leads with targeted communications. If this is the route that you would like to go, you may want to look into hiring a data consultant expert. Otherwise, prepare to crunch some serious numbers!
10. Publish Can’t-Miss Content
One of the most essential B2B marketing strategies includes publishing can’t-miss content for your customers and prospects. Whether your content challenges the reader or builds a dialogue with them, this relationship can lead to sales, conversions, and more.
Therefore, it is up to the advertiser to boost sales by having this useful interaction with customers through your content. But here’s the kicker: even if you continue the post content, it has to be the “best of the best” content to make a splash.
Want to know a secret?
As long as you are publishing relevant content, you’ll be sure to reach your target audience as soon as possible.
11. Check out Several Social Channels
It’s no shocker that many business-to-business buyers use social media platforms as a guide to make purchasing decisions. With so many new ways to get your message across, you’ve got to move beyond a simple email blast nowadays.
Finding the most lucrative platform is all about knowing how your target audience likes to consume their media content. Then, make sure that your content is available on these specific social channels. Don’t assume that your audience only consumes media via web, email, or social media either.
Instead, study statistics to see which social channels your target audience is using. Whatever you choose to focus on, be sure to engage with your customers as often as possible!
12. Set Solid Advertising Goals
Has your organization spent time setting solid advertising goals?
Surprisingly enough, this isn’t exactly a priority for smaller businesses. That’s because they often view marketing teams as a part of their sales team. However, if you want to perform at your peak level, you must spend time developing a marketing strategy as well.
Warning: this is the only way to make your company stand out from the rest of the crowd!
13. Find an Advertising Professional
News flash: most business-to-business marketers think that finding an advertising professional is the key to helping them gain a competitive edge. What does an advertising professional do, you ask?
The answer is simple:
• Represent the brand’s voice
• Partner with additional businesses
• Manage your advertising strategy
• Increase product sales
Overall, this will lead to a major increase in revenue for your whole organization!
14. Invest in Marketing Analytics
Why should you invest your marketing analytics, anyway?
Fair question. To be completely honest with you, a professional marketing firm knows how to make sure that a company meets its bottom line every time. Plus, it can help your company grow to unthinkable levels.
However, it’s essential to have the right tools to calculate how much return on investment your campaign is receiving in real-time. The best way to overcome this is to create “return on investment metrics.” Also, investing in future advertising technologies doesn’t hurt either.
15. Establish Finance and IT Partnerships
If you want to build a successful business-to-business marketing strategy, then you might want to consider establishing finance and IT partnerships. Oddly enough, this is crucial for driving your advertising strategy home to the right audience.
In addition to this, creating strong partnerships can help you keep track of “market spend” and measure your campaign’s performance. Sounds simple to us.
Having a hard time creating a B2B marketing plan that converts?
We highly recommend that you contact a B2B marketing pro today!
Develop Killer B2B Marketing Strategies
Need a hand developing killer B2B marketing strategies?
Fortunately for you, we’ve got you covered. From creating a B2B marketing plan to establishing strong relationships, our handy guide has everything you need.
Are you sick and tired of putting your marketing workload onto your sales team?
If that is the case, then you are not alone. But here is the thing: all that it takes is the right marketing firm to do the job for you!
Want more business advice?
Don’t hesitate – check out our website now!