If you want to grow your business you need to invest in your marketing efforts. But if you want to escalate your business to its fullest potential, you have to look into internet marketing.
Internet marketing can be intimidating for even the most experienced marketing managers.
So how do you succeed in internet marketing?
We’ve done the research and created this guide with the best internet marketing tips to help you succeed.
Internet Marketing Tips You Need to Know
We want your company to reach its fullest potential. We want it to continuously see exponential growth.
Here are the marketing tips you need to know:
1. Paid Ads
It’s hard to use any of our marketing budgets—but paid ads are a great option for growing your business. These can target a potential audience directly.
These paid ads are eye-catching and can provide details of what your company has to offer. They can be used for the general promotion of your company. Or you can use them to advertise one particular product or service that you offer.
Social media also offers many paid ads, such as Facebook Ads and Instagram Ads. These are great options to reach an audience on two of the biggest social media platforms. As social media is a great avenue for reaching and building an audience, you want to consider paid ads on them.
2. Look at The Past
You should always look back at your past attainments. These will inform your future decisions.
Look at your blog posts that have garnered a large audience. You should focus on creating more similar blog posts. You can also look back at your social media accounts to see what posts have fared well. If you see what your most popular Instagram posts are, you know that you should create similar content for the future.
You should also update your past content. For example, if you wrote a blog post about “The Best XYZ in 2019” why not update it and write a “The Best XYZ in 2020.”
You can also do continuous SEO research and update past content with the latest trending SEO keywords.
3. Be Consistent
One of the biggest failures of Internet marketing is when marketing managers are not consistent with their marketing efforts.
One of the things we suggest is to use a marketing calendar. This will help you plan out your schedule for when you launch your marketing campaigns.
Your calendar can help you decide how often you release content. Perhaps you can ensure your audience that you will release one blog post per week. One your calendar you can set a schedule for your content team. Perhaps on Monday, your Content Manager can assign a topic. The writer will have to submit the article on Thursday and the article can be published on Friday or Saturday.
You can use your calendar to plan how often you post on social media. You can set a schedule for an entire month in advance if you wanted to.
The main thing is to be consistent with how often your content, marketing campaigns, and social media posts are posted.
4. Be on the Ball with User Experience
You may have heard of User Experience (UX). The term gets tossed around quite a lot, but it is not something that every company takes seriously.
Your website needs to be designed to optimize the user experience. While this may not seem like a marketing tip, it does everything to make your audiences engaged with your brand.
Does your website have an option for users to register for an account and access members-only content? You can also consider interactive content such as online quizzes, surveys, and even virtual reality modules.
You also want to make sure your website loading speeds are always fast. You want to make sure your website is readable on mobile devices as well.
5. Customer Service
Customer service is not always thought of as a part of marketing, but it is an integral part of your company’s success.
The internet can be a great avenue for customer service. While calling a number and speaking to a representative can be a great option for customer service, it is an offline method and is not always the best method. You should consider giving your customers the option of speaking to a representative via Skype, Zoom, or another internet-based voice calling service.
You should also give them the option of live chat. Online live chat is perhaps the easiest way for your customer to be connected with a customer service representative. It is likely that this will also be the fastest way of resolving an issue.
You also want your website to have an FAQ and help desk section. These areas will compile common questions, issues, and concerns regarding what your brand offers. These sections should provide detailed answers and information.
Finally, you want an email address where customers can directly email their questions. Ideally, you will have many customer service representatives who have access to this email. This will ensure that your customers will receive a prompt response and that their issues are quickly resolved.
6. Live Content
We are seeing the rapid growth of live streaming. This is perhaps the most intimate way of engaging with your audience. It is also a method of making your brand appear authentic and down-to-earth. Most brands have a distance from their customers. While this does not automatically lead to failure, it does fail in making your customer truly engage with your brand.
You can use Facebook Live and Instagram Live to broadcast directly to your audience. Instagram Live gives you an option to add another Instagram user to your live broadcast to engage with you directly – in front of an audience!
You can also have live broadcasts—such as having customers call in to a number and speak to you. This conversation can be streamed as a live podcast or video podcast.
7. A Caring Message
Nothing does a greater job for your internet marketing than a caring message from your brand.
The internet is sadly full of negativity. But this is also a blessing in disguise. This gives you the chance of making your brand stand out by sharing something positive – and standing out amongst the negative messaging.
Look at your favorite brands and study the caring messages they have shared. Perhaps during Thanksgiving they have shared the importance of family and spending time with your loved ones. Your favorite brands may have also have sent a positive message to the community during a stressful time in history.
You should do this as well. Whether it is a simple matter of wishing everyone well during the holiday season or comforting people during a trying time, a caring message will make your brand stand out.
8. Find an Influencer
Influencer marketing is a beast in the world of internet marketing. It is proof that even in the virtual world, there is a great need for relating to a human personality. Influencers are a great option for promoting your entire brand or one particular product or service that you offer.
Do your research as to which influencers are prominent in your industry. You should reach out to them and request them to promote your brand and/or what you are offering.
This influencer can help your brand reach an audience you could not reach otherwise. You can also see your audience grow an unprecedented amount. Think of how many products became popular after they were endorsed by a celebrity. Influencer marketing is exactly the same concept.
9. Analyze Your Efforts
It is imperative that you analyze your efforts to be successful in internet marketing. You should use a service such as Google Analytics or Matomo Analytics to study your marketing campaigns. Many social media platforms such as Facebook, Instagram, and LinkedIn, among others, will have in-built analytics features.
These analytics will let you know which campaigns are working, what content is popular, and which social media posts are successful. This will give you a better idea of how to create your marketing strategy. It will give you additional metrics to help you market your brand.
For example, you can see the geographic location of your customers. If you have a lot of customers or traffic from Latin America, you may wish to translate your content into Spanish. If a lot of your audience are over 65, you may wish to create content and marketing campaigns that can target this age group.
Analyzing your marketing efforts will keep you on top of your game. It means that you will always know what to do next with your marketing campaigns.
10. Personalize Your Content
In tip #6, we mentioned how live content makes you have a more intimate relationship with your customer base. This will continue if you create personalized content.
For example, if you are writing LinkedIn articles as the CEO of your company, you should write in the first person. It does your brand no favors if you write ‘XYZ Inc believes that…’ Rather, you should talk about your personal experiences and beliefs.
You want to show your audience that there is a human being behind the brand. Do not be afraid to be humorous or casual in your content. Being a professional company does not always mean that you have to always be serious or dry with the tone of your content.
If you have a team of content creators, you want to make sure that they are not afraid to show off their personalities. One thing that makes an individual into an influencer is the uniqueness of their personality and their reliability. For a content writer, you want someone with the flair of a poet – not the “matter of fact” style of a technical writer.
This personalization can be extended to your customer service department. What sets Zappos apart from other companies, is the unique personality that each of their customer service agents gets to share with customers.
11. Search Engine Optimization
Search Engine Optimization, or SEO, is one of the most effective ways of building traffic. We briefly hinted at this in Tip #2.
This works when your website’s written content – blog posts, website copy, product descriptions, etc. implement keywords that are frequently searched for on the internet. This helps increase your website’s ranking on search engines.
SEO costs nothing but a little bit of effort. As we mentioned in Tip #2, we suggest that you regularly update your written content to be up-to-date with the latest SEO keywords. This will ensure that your website maintains its high rank.
12. Local SEO
If your company has a local audience or a location-specific target market, you can use local SEO techniques to market your website.
You have to make sure that your business address, email, and local phone number is listed prominently on your website. Afterward, you want to use Google My Business. This is a free profile that you can make to showcase your business and provide contact information to a local audience.
Having a Google My Business listing is a simple way to increase your website’s ranking in search engines and makes it stand out from other local competitors.
Once your business begins to grow and you accumulate a group of satisfied customers, you can use them to market your brand.
Reach out to your satisfied customers and ask them to write a testimonial for your business. You can share these testimonials on your website. They can also write reviews on review websites such as Yelp! or any other appropriate website. If you accumulate many reviews, you will start seeing them as part of your Google My Business Listing.
To really stand out, you can use video testimonials or audio testimonials. If your brand runs a podcast, you can invite a satisfied customer to share their experiences with the podcast host. These testimonials should also be shared across your social media platforms.
Just as customer service is a great method for acquiring and keeping customers, testimonials are crucial for ensuring potential customers that your brand is credible and offers a great product or service.
See You on the Market
Now that you know the best internet marketing tips, we hope to see your business grow its digital presence. Follow these tips and share them with your marketing team to ensure your company grows!
Be sure to read more about marketing, content creation, and digital businesses.