Without customers, businesses will not survive. Small business owners often work hard to find a balance between serving their current clients while reaching new clients. Fortunately, businesses are finding creative ways to reach new customers. Below, you’ll find some simple ideas to help you get your name out there and bring in new customers.
Mass Text Messaging
Small businesses and larger multinational companies can benefit from using mass texting services as part of their digital marketing strategies. Adopting this strategy has helped brands to reshape the way they communicate with their market.
Nowadays, customers are constantly checking their mobile devices, even while completing other tasks. Sending compelling text messages to your customers is a perfect way to gather their attention while eating, working out, or before bed.
Reports claimed that 90% of text messages sent are opened and read by the recipients within three minutes. With this success rate, efficiency, ease of use, and considering the affordability of mass texting services, you could save a lot of time and effort using these types of services to reach clients.
Free Offers and Giveaways
Contests, free promotional materials, offers, and giveaways are excellent ways to draw in new clients. A small amount of free work could result in an influx of new business and a great way to get your services implanted into the minds of potential customers. Make sure to promote your offers and giveaways, this could be online or in store via eye-catching digital displays.
Free offers create an opportunity for new clients to enter into your sales funnel and could help to initiate an increase in brand trust and subsequent sales as customers move further into your sales funnel. Building a free offer isn’t always easy and you want to pay attention to how your promotion is catered to your intended audience and what calls-to-action nudge potential customers toward your business.
Social Media Marketing
Business owners are leveraging their social media platforms to grow their businesses and you can do the same. This one of the fastest ways to gain exposure for any type of business but dominating your socials is not easy.
You can choose to build your own social media channels or use influencers to promote your brand to new customers. Social media offers businesses a chance to market and sell their products and services globally.
Building a successful and engaging social media profile could take months or years. Making valuable content with your audience in mind could help you to reach your social media marketing goals as long as you are consistent and interact with your potential customers. Social media success is all about exchanging information and ideas.
Blogging with SEO
Designing your website for search engine optimization will help get your businesses in front of potential clients. Blogs are a great resource to show up in the search results for a myriad of topics while providing valuable information for potential clients and your existing customer base.
Getting to the top of the search results won’t happen immediately. There is some strategy involved to optimize all of your content for search engine crawlers, but it is possible. Many business owners have been able to scale their businesses astronomically due to the amount of traffic brought to their business from their blog alone.
Great Customer Care
Businesses could improve their customer care experience by improving the buyer’s experience. When US consumer’s concerns aren’t addressed quickly and directly, almost half of them will abandon their cart in an online transaction.
Outstanding customer care makes it easier for your current clients to frequent your business as well as tell others about it. You will be hard pressed to find a promotional tool better than a satisfied client talking about your business with a friend.
