Az Business Leaders: James Bates, AdviNOW Medical

Above: James Bates, founder, president and CEO of AdviNOW Medical. (Photo by Mike Mertes, AZ Big Media) Business News | 3 Jun |

Az Business Leaders magazine is an annual publication from AZ Big Media that profiles the business leaders and innovators that are changing the face of Arizona business.

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Leadership profile: James Bates

Title: Founder, president and CEO, AdviNOW Medical

Background: For more than 20 years, Bates has been inventing and managing the development of revolutionary technology. He has been involved with most technological breakthroughs impacting consumers, giving him a unique perspective on how Artificial Intelligence will transform healthcare. In Arizona, James led Motorola spinout Freescale to nearly $1 billion revenues, solidifying it as a leader in advanced driver assisted systems. While living in Japan, he founded the Asian operations for Silicon Labs achieving revenue growth of more than $300 million. James speaks fluent Japanese and holds a master’s degree in electrical engineering from Brigham Young University.

Strengths: “The qualities for success are similar among most people who have seen success in any endeavor: Hard work, focus, insatiable desire to learn from anyone and finally a yearning desire to know the why of the industry that drives organizations and people’s actions.”

Business advice: “Understand the healthcare ecosystem, but don’t believe that they have it right or that the way the workflow is today is what it will be in the future.”

Surprising fact: “When I was in high school, I had a little bit of a rebel streak. I had long hair, loved heavy metal rock and roll and spent my free time cruising in my best friend’s lowered truck.”

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