Az Business Leaders magazine is an annual publication from AZ Big Media that profiles the business leaders and innovators that are changing the face of Arizona business.

To read the 2019 issue of Az Business Leaders, click here. Want to nominate someone for Az Business Leaders? Just click here. For advertising opportunities in Az Business Leaders, click here.

Leadership profile: James Bates

Title: Founder, president and CEO, AdviNOW Medical

Background: For more than 20 years, Bates has been inventing and managing the development of revolutionary technology. He has been involved with most technological breakthroughs impacting consumers, giving him a unique perspective on how Artificial Intelligence will transform healthcare. In Arizona, James led Motorola spinout Freescale to nearly $1 billion revenues, solidifying it as a leader in advanced driver assisted systems. While living in Japan, he founded the Asian operations for Silicon Labs achieving revenue growth of more than $300 million. James speaks fluent Japanese and holds a master’s degree in electrical engineering from Brigham Young University.

Strengths: “The qualities for success are similar among most people who have seen success in any endeavor: Hard work, focus, insatiable desire to learn from anyone and finally a yearning desire to know the why of the industry that drives organizations and people’s actions.”

Business advice: “Understand the healthcare ecosystem, but don’t believe that they have it right or that the way the workflow is today is what it will be in the future.”

Surprising fact: “When I was in high school, I had a little bit of a rebel streak. I had long hair, loved heavy metal rock and roll and spent my free time cruising in my best friend’s lowered truck.”