Javelina names a founding partner CEO

Above: Catherine Alonzo (Photo courtesy of Javelina) Business Leaders | 3 Mar, 2017 |

Catherine Alonzo, a founding partner of marketing firm Javelina, has been named the new Chief Executive Officer of the firm effective March 2, 2017.

Alonzo co-founded Javelina in 2012 with political veterans Bill Scheel and David Waid, and has played a pivotal role in growing Javelina into a leading branding and marketing firm in the Valley.

Javelina, which celebrated its fifth birthday in January, is a branding and marketing firm in Phoenix. Javelina works to bring authentic stories to life for campaigns, nonprofits and businesses through digital and traditional branding, marketing and PR.

“It’s an honor to lead our passionate and driven team, but the largest privilege is working alongside our incredible clients to change lives on a daily basis,” said Alonzo. “Now more than ever, the Javelina team is ready to bring our vision of the world to life, where the most important causes and campaigns are experienced.”

David Waid and Bill Scheel, co-founders at Javelina, continue to have a leadership role in the firm’s daily work of bringing brand experiences to life. Javelina has doubled in size since inception. For the past five years, the firm has worked with some of the Valley’s leading businesses and nonprofits, such as last year’s successful Prop 206 minimum wage campaign. Other noteworthy efforts include the election of Phoenix Mayor Greg Stanton, Tempe Mayor Mark Mitchell, numerous city council members, fundraising and marketing efforts for Equality Arizona, a top-tier symposium for the Federal Home Loan Bank of San Francisco and The Aspen Institute.

“Catherine has been a dynamic force in the success of our firm,” says Bill Scheel, Javelina co-founder. “Her strong leadership, devotion to clients, and creative approach to create a company rooted in strong values has set us apart. We are excited for Catherine’s accomplishments and ready to take Javelina to the next level together.”

In 2016, Alonzo was recognized as the prestigious Athena award winner in the Young Professional category by the Greater Phoenix Chamber of Commerce for her outstanding professional and community leadership. She was recognized again this year as one of the Phoenix Business Journal’s 2017 Outstanding Women in Business. For over a decade, Alonzo has dedicated her time to many local organizations, always committed to the fight for equal rights and treatment for all.

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