Phoenix-based online retailer of women’s intimate apparel, Yandy, hired a new CEO who has worked for technology firms like GoDaddy, EmpowHER, Tallwave and Digital Air Strike.

Thom Brodeur will join the online retailer as its CEO after a nationwide search. Brodeur has experience with technology, digital marketing, media and ecommerce, having worked in start-up, scale-up and growth businesses.

Chad Horstman, Yandy’s founding CEO and co-owner, said it’s time for Yandy to transition into the next phase of its growth.

“Following 10 years of rapid growth, we are fortunate to have reached that point, and couldn’t be more excited to have someone of Thom’s experience, passion and integrity leading Yandy through this next chapter,” Horstman said.

Horstman will continue to serve on Yandy’s Board of Directors and remain as co-owner.

Yandy was founded in 2005 and has become one of the largest online retailers of women’s intimate apparel.