Today, global education provider General Assembly (GA) announced its regional expansion into Greater Phoenix to provide individuals and organizations with the digital skills needed to succeed in the 21st-century workforce. General Assembly will launch programming in October at GA’s new Scottsdale campus, focusing on Software Engineering, User Experience Design, and Data Science. As technology continues to disrupt traditional business models and transform the world of work, GA will work with local employers and policymakers to widen the region’s pipeline of skilled workers and kickstart economic revitalization. 

General Assembly will become a wonderful addition to our thriving technology and startup ecosystem,” said Scottsdale Mayor W. J. “Jim” Lane. “We take pride in Scottsdale’s reputation as a place where innovative businesses can grow stronger, and we are confident that General Assembly’s Scottsdale expansion will be another positive step in the further development of a workforce ready for tomorrow’s high-wage, in-demand opportunities.” 

Phoenix is one of the most rapidly expanding high-tech job markets in the nation. With more than 83,000 high-tech employees, metro employment has grown 33.5% over the last five years. General Assembly’s Scottsdale campus will offer its full catalog of career change programs and resources to make these changes, including their world-class career development services, Fortune 500 hiring partners, and vast alumni network of over 70,000 graduates. 

“Today’s global economy is complex and requires a skilled workforce that can leverage technology to fuel success,” said Jake Schwartz, CEO and Co-founder of General Assembly. “Our expansion into new markets will ensure that every country, city, and community around the globe is prepared for the digital skills revolution. Our launch in Scottsdale reflects our commitment to making these changes from the ground up, and we look forward to providing local workers and teams with the tools and innovative mindsets they need to succeed in today’s evolving job market.” 

“Talent is the number one driver of corporate success, and education programs like those offered by General Assembly are key to ensuring Arizona businesses have access to a workforce with digital skills,” said Sandra Watson, President & CEO of the Arizona Commerce Authority. “Under Governor Ducey’s leadership, Arizona is experiencing incredible economic momentum. We thank General Assembly for contributing to this growth by choosing to invest in Arizona!”

Led by General Assembly’s distinguished faculty of real-world practitioners, the Scottsdale campus will officially open its doors in October 2019, with the goal of bringing its classes, workshops, and events on cutting-edge topics to hundreds of local students by the end of the year.

“Demographics are destiny, and the education that we provide to people seeking in demand careers is critical to the continued success of the region,” said Chris Camacho, president and CEO, Greater Phoenix Economic Council. “Greater Phoenix has an incredible reputation for creating tech talent that is meeting the demands of an evolving ecosystem, and in partnership with General Assembly we will continue to amplify our reputation as an emerging market primed to meet the needs of the global technology sector.”

With the opening of the Phoenix campus, General Assembly has officially grown its footprint to 21 locations worldwide since its launch in 2011, making it the leading source for training, staffing, and career transitions for companies and employees globally. As part of GA’s commitment to leveraging technology to fuel workplace success, the company plans to launch 20 additional campuses by the end of 2020.