Going global: How to attract international clients to your business

Business News | 17 Aug |

Has your business reached its current profit potential? Have you seemingly taken your company as far as it can go at this moment in time? If so, you should seriously consider expanding your operations overseas. Taking your organization to the next level will allow you to tap into a much larger and far more diverse consumer market; it will help you to enhance your reputation and increase your foreign investment opportunities.

If you want your overseas venture to prove successful, you’re going to need to find a way to attract international clients. To find out how you can achieve this all-important feat, be sure to read on.

Adhere to cultural and societal differences

No matter what specific international audience you intend to reach, they aren’t going to be attracted to your business if they feel a massive divide between you. As you’re the one targeting them, it’s down to you to make sure that this isn’t a problem. You can achieve this by simply adhering to cultural and societal differences. This will show them that you are willing to cater to their specific wants and needs, which in turn will showcase the fact that you do actually care about providing them with the highest possible level of service.

Here are just a few of the most obvious cultural/societal differences that you must take into account in this instance:

• Time zones

It’s crucial that you are aware of the time zone in which your target audience members belong to as they won’t be too happy if you start contacting them at ungodly hours in the morning.

Language barriers

Nobody, yourself included, likes to be spoken to in a tongue that they do not understand. It is for this reason you need to either learn the language spoken by your target audience or, failing that, you need to employ someone that does.

• National laws and regulations

Different governing bodies enforce different laws and regulations and it’s crucial that you take this into account if you don’t want to land yourself and potentially even your clients in hot water.

• Currency exchange

Failing to take currency exchange into account could result in you overcharging a customer… and that never ends well!

Optimize your international customer service

The service/product range that you make available will be a completely new entity in the eyes of the international audience that you target. Much of this consumer base won’t know much about your organization or what it is you do, and this skepticism will inevitably result in them feeling the need to ask you a lot of questions. If you’re to stand a chance of easing their worries in this sense, you need to go above and beyond when it comes to your international customer service.

This means going way beyond literally and metaphorically talking their language. As well as taking the above advice and adhering to their cultural/societal differences, you also need to:

Cover the bill for overseas charges, regardless of how costly they turn out to be

Make yourself available to your customers regardless of when they decide to contact you

Be willing to exercise a lot of patience, especially when messages start to get lost in translation

Boost your online presence

The Internet has made it easier than ever before for businesses to attract international clients. If you’re serious about expanding your company’s reputation overseas, it’s absolutely essential that you take full advantage of the world wide web.

More to the point, it’s essential that you boost your online presence. No matter where they are based in the world, if a potential client comes across your brand via the Internet and they are happy with what they see, they will naturally be more attracted to your business and the services that you offer. It is for this reason you should actively attempt to enhance the viability and quality of your web-based content.

Should you find yourself struggling to perform this all-important task, you should seriously consider accepting help from the top influencer marketing agency in Chicago, Open Influence. With them by your side, you will stand a better chance of optimizing your social media marketing campaigns and, crucially, your content will be much more likely to reach a wider international audience.

If you’re serious about smashing through that glass ceiling and exceeding everything that everybody expects of you, you need to put the above advice into practice. Do that, and you’ll be attracting international clients and expanding your operations overseas in no time.

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